Google Inc Case Study Essay Example | Topics and Well Written Essays - 500 words

Google Inc Case Study - Essay Example The growth in Google had been witnessed on basing the CPC bids against the duration of actual CTR (Click-through rate) (Edelman and Eisenmann 3). The provision developed the system to accord Google the ability to present the most relevant ads a higher stature as compared to the least influential ads. Google managed to increase the revenues with the system that saw the company contain ads with high CPC bid against a decreased CTR that presented minimal revenue. Furthermore, as compared to Overture, the company did not conduct marketing campaigns that saw an increased 24.5 million user group attracting leading companies like AOL (Edelman and Eisenmann 3). The network also attracted advertisers with the presentation of advance search traffic with minimal CPC bids. Google had to articulate other advertisement measures because the online ad campaigns would grow less popular with the increasing complains from the customers. These measures were also susceptible to hackers as compared to traditional media that offered more security. Furthermore, the company needed to establish its dominance in the market through the acquisition of capital ventures like YouTube in 2006. Through the introduction of the added channels, Google boasted of an increased user group surfacing competition from other leading companies like Yahoo. To maintain the witnessed growth, Google should retain the focus on the line of operation and advance the search solutions via targeted advertising. The expansion in advertising would utilize added methods in advertising beyond the World Wide Web. These are realized in print, mobile, and other traditional advertising measures. Google should also focus on expanding into a full portal as depicted by rival companies in Yahoo and MSN.