What it Means to Be American Essay Example

What it Means to Be American Essay In order to decipher what it means to be an American you have to look at the past and what has brought this freedom upon us. George Washington once said â€Å"The basis of our political system is the right of the people to make and to alter their constitution of government.† Up until 1776 when the War ended, none of this was possible. Great Britain was making the laws and making decisions about what the people of the thirteen colonies could or couldn’t do. The first amendment of the Constitution prohibits Congress from taking away one’s right of speech, press, petition, as well as religion, which is a valuable part of being an American. Having this freedom available to us could very well have saved other countries many wars if they would have let the citizens choose their own religion and not discriminate against it. Wars like the Crusades between the Christians and the Muslims, which started in 1095 and led to 1096, also continued from 1097- 1127, was fought over the control of the land of Jerusalem. Over half a million people died. Another example would be the Lebanese Civil war, in which both the Sunnis and the Shiites, two religious communities fought for government control. Nearly 150,000 people were killed during 1975-1990. We will write a custom essay sample on What it Means to Be American specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on What it Means to Be American specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on What it Means to Be American specifically for you FOR ONLY $16.38 $13.9/page Hire Writer On December 1, 1955, a women from Alabama demonstrated her rights of petition by refusing to give up her seat to a white man after a long day’s work. We recognize this woman by the name of Rosa Parks. She was just one American who demonstrated her rights. Another example of demonstrating the freedom we now possess that allows us to truly call ourselves Americans was Martin Luther King Jr. He showed the rights of free speech. In the book The Epic of America written by James Truslow Adams in 1931 stated that The American Dream was one many immigrants have of a land in which life should be better for each person based on their ability and their achievements. One of the amazing facts of being an American i

The Best Marketing Tips From 9 Top Influencers - CoSchedule Blog

The Best Marketing Tips From 9 Top Influencers Blog This year, sent teams to two of the largest marketing conferences in the world:  INBOUND and Content Marketing World. Together, they attracted nearly 30,000 marketers.  To make the most of it for our teams, and our lovely readers (you!), we asked some of the smarterst marketers in attendance: What is your single biggest marketing takeaway from this year’s conferences? They did not disappoint! In this post, I’m going to share some top takeaways you can put into action by the time you’re done with your next cup of java ☕ï ¸  The Best Marketing Tips From 9 Top InfluencersTop Influencer Takeaways From 2018 INBOUND and Content Marketing World Table of Contents: Kathleen Booth of Impact Andy Crestodina of Orbit Media Ian Cleary of Razor Social John Hall of Influence and Co. Ann Handley of MarketingProfs Anna Hrach of Convince and Convert Julia McCoy of Express Writers Alex Schofield of Wistia Byron White of WriterAccess What Are These Conferences? Before we dive in, it may be helpful to know what these conferences actually are! If youre unsure, no prob. Created and hosted by Hubspot, INBOUND is the largest marketing conference in the world, with nearly 25,000 registrants. And Content Marketing World, created and hosted by Content Marketing Institute, is the gold-standard of content marketing conferences. Loving Boston and #inbound18 👠Ã°Å¸â€˜ Ã°Å¸â€˜  If youre here, swing by for some goodies and say hi 👋 @pic.twitter.com/KHfn5XAs8J Jordan Loftis (@jordan_loftis) September 5, 2018 INBOUND features big-name keynotes like Alex Rodriguez and Scott Harrison. But the nitty-gritty marketing talks are found in hundreds of breakout sessions scattered around a giant convention center (that looks like a spaceship). I have a Ph.D. in failure, but a Masters in getting back up. I choose to focus on the latter. – @AROD #INBOUND18 pic.twitter.com/g6AENF4jRA Jordan Loftis (@jordan_loftis) September 6, 2018 Content Marketing World is similar, with keynotes from the likes of Tina Fey. However, its razor focused on content marketing - as the name implies. Cleveland Rocks! Stop by and say to these handsome devils at #cmworld. You might even get a signed #10xMarketingFormula book! @njellering @EricPiela @garrett_moon @k_n_elson pic.twitter.com/tvFFTMMhqH (@) September 5, 2018 Each conference has value in its own right. Now, here are nine takeaways from top marketers and brands on the heels of these notable conferences. How To Use Medium For Brand Lift And Reach First up, I spoke with  Kathleen Booth, VP of Marketing at  Impact, at INBOUND. She talked about the nature of Medium as another channel in your marketing. Heres what she said: When Hubspot looks at their audience and reach on Medium, 87 percent of the people they reach are not in their contact base. Thats total brand awareness! Add to that, Medium is one of the only places on the internet where long-form content can go viral. Medium has a specific use case: brand lift and reach. But to be successful on Medium you have to work the algorithm. For example, right now, you have to get 50 people to clap within the first 24 hours to simply get on bat. If you’re writing stuff people don’t want to share, you’re not going to get any traction. Medium is a discovery platform. To me, this was a fascinating take on the content platform. Really, it almost turns Medium into another social network. So, if you have a Medium blog, like our 10x Marketing channel, consider digging into what makes great content spread there. And think of it as a brand lift and reach platform. Medium is one of the only places on the internet where long-form content can go viral@WorkMommyWork Write Down Big Goals, Focus On Helping Others, And Remove Distractions From Your Life Next, we caught up with  Andy Crestodina, CEO of Orbit Media, after Content Marketing World. Now, we talk to Andy as much as we can, as hes one of the smartest marketers we know. The one thing that stuck out for me (and Ive found myself talking about) was from Joe Pulizzis big-picture keynote about goals. I didnt know this, but Kung Fu legend Bruce Lee, wrote down his goals in a letter to himself. He committed to becoming an international martial arts superstar, making $10,000,000 and giving the most exciting performances to his fans. Joe suggests we all do the same by writing down our goals, focusing on helping others, and removing distractions for our lives. Great advice for marketers. Great advice for everyone. Thanks, Joe. There you have it. Write down big goals, focus on helping others, and remove distractions from your life. Its interesting that often, doing the job of marketing well means pairing your ambition for growth with a desire to be truly helpful to your audience. Write down goals, focus on helping others, and remove distractions @crestodina Content Optimization Is As Important As Content Creation Ian Cleary from Razor Social  reflected on just how hard it is to stand out. Tactics like SEO arent innovations, theyre necessities. And 84 percent of people  expect brands to do content marketing. To stand out, Ian suggests focusing on optimization as well as attraction. He says: The number of companies investing in content marketing is increasing every year, so its becoming increasingly challenging to get onto page one of Google. Were not even in the race unless we produce high quality content, but we also need to focus more on the optimization of this content and promotion. Optimization includes optimization for SEO, but also includes areas such as optimization for readability, as well as attracting people you need to keep people on your site reading your content. In addition, we also need to invest more time in promoting content organically and through paid advertisement. No matter how good the content is if youre not investing the time in the promotion you wont get the value from it. Ian hints at a simple content marketing framework that works incredibly well: create, promote, optimize. Create content people love and search engines understand. Then aggressively promote that content through paid and organic channels. And finally, dont neglect] optimizing it for the long haul. No matter how good content is, without promotion, you wont get the value from it @IanCleary Dont Be A Copy-Cat Marketer John Hall, co-founder of Calendar and advisor to  Influence Co., knows a thing (or twelve) about content marketing. Influence Co. uses smartly-placed content marketing to help clients become influencers in their fields. Heres what John said on the heels of CMW: I think the biggest focus at Content Marketing World this year was what companies can do as a differentiating factor so that your customer sees you differently than others in the industry. Whether it be my talk on increasing distribution, or Jay Baers talk on Talk Triggers,  or another speaker, there were clear hints of being unique with marketing tactics and not just copy others. I think that stood out to me as something for brands to focus on moving forward. Around , we call unoriginal tactics copycat marketing. While you can certainly get inspired by other brands doing things right, copy-paste marketing jobs will give diminishing returns. Why? Because if everyones doing it, your brand looks like everyone elses. What can companies do as a differentiating factor, so your customer sees you differently? @johnhall Great Content Marketing Imagines The Extraordinary In The Ordinary Ann Handley is one of our favorite marketers, and is the Chief Content Officer of MarketingProfs. She reflected on one of her favorite talks, and how its impacting her brand: Dewitt Jones talked about imagining the extraordinary in the ordinary. To me, great content marketing does that, too: It takes sometimes pedestrian tactics and elevates them. I spoke about in my efforts to retool Total Annarchy, my own newsletter (AnnHandley.com/newsletter) and called out what I see others doing really well with email newsletters. (Most companies are missing the boat completely on them.) (And I say this with love in my heart.) It takes everyday customer questions and sincerely tries to deliver the best answer it can to them, to become that trusted resource. Mitch Joel, Dorie Clark, and I talked about that in our panel on Longform Content (the Long Tales, as Mitch cleverly titled it!). Robert Rose talked about this too. It takes the ordinary moments of business and elevates them into stories that resonate. On the heels of John Halls advice that we take unique paths as content creators, Anns advice is interesting. Instead of trying to go 180-degrees from the norm, she suggests elevating even the pedestrian tactics like newsletters. And how does a marketer do this? By developing trust and answering real customer questions with insight and value. Great content marketing takes the ordinary moments of business and elevates them into stories that Get One Big Idea In Motion Next, we caught up with Anna Hrach, a strategist at Convince Convert. She touched on something every marketer should note in this age of endless channels, strategies, and opportunities: It is so easy to fall in love with every amazing idea presented at Content Marketing World. But, as many of us know all too well, its also just as easy to feel completely overwhelmed and get a bit of analysis paralysis with those same ideas when you get back to the office. Instead of trying to tackle it all at once, sit down and figure out whats going to be the easiest AND most impactful to implement. Get those ideas in motion first, then go down the wishlist. Start with what will make a difference, and work your way out from there. Its so easy to catch shiny-object-syndrome. But prioritizing one big idea at a time is such sound advice. When you try to do everything, you often end up doing nothing. Start with what will make a difference, and work your way out from there @annabananahrach Trustworthy Marketers Will Cut Through The Noise Julia McCoy, course educator and CEO at Express Writers, attended CMW this year (and actually wrote a fantastic takeaway piece on it). My favorite takeaways from CMWorld 2018 (theme: Game On) would be these two points. The first - what Robert Rose said when he took the stage before the first keynote: There is a new player coming into the market: Trust. He said that trust is Player 2 in todays marketing, and hes 100% right! More and more people are looking for that trustworthy brand or marketer in the middle of all of the noise. My second favorite takeaway would have to be what Joe Pulizzi, my all-time favorite content marketer, shared in his keynote: Marketing success only takes three things. Record, Repeat, Remove. Marketing fails when our recorded goals arent big enough; when there is not enough repetition; and when we do not clear the garbage that stops us from achieving our goals. Joe shared that the minimum time was 9 months, average 18 months or longer, of implementing content to see success. These were some major takeaways that Ive been sharing on Twitter, LinkedIn, and internally with my staff post-CMWorld 2018. Julia gave us two tips for the price of one! Trust and process. Focus on building deep rapport with your audience, and remember that content marketing is a very long-term game. More and more people are looking for that trustworthy brand or marketer in the middle of all of the Get Started With Personalized Video Next, I chatted with Alex Schofield, an Account Executive at Wistia, at INBOUND in Boston, MA. The Wistia team obviously eats, sleeps, and breathes all things video marketing. So its no surprise their team had advice on doing it well. Coming out of INBOUND, our biggest recommendation for video marketing in 2019 and beyond is to start (or continue) creating personalized videos! 90% of customers say video helps them make buying decisions, and given how easy it is to record a video on your phone or with a tool like  Soapbox, there’s no reason not to add personalized videos to your tool kit. Using video to answer FAQs, offer a promotion, or just simply say thanks, will help you nurture leads through the funnel. This advice around using video in the sales process is not only a fantastic idea, but its also a great way to breakdown the classic sales-marketing silo. Given how easy it is to record a video on your phone, theres no reason not to add personalized Know Thine Audience, And To Your Own Persona Be True Finally, Byron White, CEO of Writers Access, deepened the theme of building trust by knowing your audience inside and out. Byron said: Good content marketing is all about building a relationship with your audience, so get to know the whole of their parts! What kinds of media do they inhale in their free time? Are they Mac or PC people? Caregivers with crazy schedules or data nerds with a penchant for baseball?  A holistic approach can often help you layer in unique details and interesting angles to your content strategy that makes your approach feel that much more personal to your target audience. Who is your audience? What do they care about? How can you uniquely help them? These are fantastic questions to answer about your personas. And when you do, youll find your strategy can nearly write itself!

Committee on Public Information, Americas WWI Propaganda Agency

Committee on Public Information, America's WWI Propaganda Agency The Committee on Public Information was a government agency created during World War I to distribute information intended to influence public opinion to inspire support for Americas entry in the war. The organization was essentially a propaganda arm of the federal government, and was presented to the public and the Congress as a reasonable alternative to government censorship of war news. The administration of Woodrow Wilson believed a government office dedicated to providing favorable publicity for the cause of entering the war was necessary. Americans had never sent an army to Europe. And joining the war on the side of Britain and France was a concept that needed to be sold to the public the way an ordinary consumer product might be sold. Key Takeaways: Committee on Public Information Government propaganda agency was created to convince American public of the necessity of the U.S. entering World War I.Public and Congress believed that the CPI would ensure no censorship of the press, and that reliable information would be provided.Agency provided tens of thousands of public speakers, arranged events to sell bonds and promote the war, created posters, and published booklets.Following the war there was a backlash against the agency, and excesses of war fervor were blamed on it. In its few years of operation, the Committee on Public Information (CPI) fed material to newspapers and magazines, commissioned advertising campaigns, and produced propaganda posters. It even arranged for thousands of public speakers to appear all over the country, making the case for Americans to fight in Europe. Overcoming Skepticism A rationale for creating the CPI, as it became known, was rooted in controversies which arose in 1916, when the U.S. government was becoming increasingly concerned with suspected spies and saboteurs. Woodrow Wilson’s attorney general, Thomas Gregory, proposed controlling the flow of information by censoring the press. Congress resisted that idea, as did newspaper publishers and members of the public. In early 1917, with the issue of censoring the press still being discussed, a magazine writer with a reputation as a crusading muckraker, George Creel, wrote to President Wilson. Creel proposed forming a committee that would provide information to the press. By having the press voluntarily agree to being fed information it would avoid censorship. Forming the Committee Creel’s idea found favor with Wilson and his top advisers, and by executive order Wilson created the committee. Besides Creel, the committee included the Secretary of State, Secretary of War, and Secretary of the Navy (what today would be the Defense Department was still split between Army and Navy departments). The formation of the committee was announced in April 1917. In a front-page story on April 15, 1917, the New York Times reported that the three cabinet secretaries on the committee had sent President Wilson a letter, which was made public. In the letter, the three officials said America’s great present needs are confidence, enthusiasm, and service. The letter also stated: While there is much that is properly secret in connection with the departments of the government, the total is small compared to the vast amounts of information that is right and proper for the people to have. George Creel, head of the United States Committee on Public Information. Time Life Pictures / Getty Images The letter also put forth the idea that two functions, identified as â€Å"censorship and publicity,† could happily coexist. George Creel would be the head of the committee, and could operate as a government censor, but it was assumed that the newspapers would happily accept war news as distributed by the government and would not have to be censored. CPI Key Messages and Techniques Creel quickly got to work. During 1917, the CPI organized a speaker’s bureau, which dispatched more than 20,000 individuals (some accounts give much higher numbers) to give short speeches supporting the American war effort. The speakers became known as The Four-Minute Men for the brevity of their speeches. The effort was successful, and gatherings from club meetings to public performances, soon featured a speaker talking of America’s duty to join the war in Europe. The New York Times, on December 30, 1917, published a story about the Four-Minute Men which indicated how common they had become: â€Å"The work of the Four-Minute Men has recently been extended to that representative speakers appear weekly in almost every moving picture house. The subject matter is prepared and the speaking is directed from Washington†¦ In each state there is an organization of Four-Minute Men. â€Å"The number of speakers now totals 20,000. Their topics are matters of national importance connected with the war plans of the government.† Creel believed the more lurid stories of German atrocities would not be believed by the public. So in the early months of his operation he directed speakers to focus on how Americans would be fighting to support freedom and democracy in the face of German brutishness. By 1918 the CPI was urging its speakers to make use of wartime atrocity stories. One writer, Raymond D. Fosdick, reported seeing a church congregation cheer after a speaker described German atrocities and called for the German leader, Kaiser Wilhelm, to be boiled in oil. On February 4, 1918, the New York Times published a brief news story headlined Bar Hymns of Hate. The article said the CPI had sent out instructions to its Four-Minute Men to tone down extreme material. If Your Soldiers Hit Poster by E.M. Gean Jackson, a film by the Committee on Public Information. swim ink 2 llc  /  Getty Images The CPI also distributed a number of printed materials, beginning with booklets that made the case for war. A news story in June 1917 described the proposed â€Å"War Booklets,† and noted that 20,000 copies would be sent to newspapers nationwide while the Government Printing Office would print many more for general circulation. The first of the War Booklets, titled How the War Came to America, consisted of 32 pages of dense prose. The lengthy essay explained how it had become impossible for America to remain neutral, and that was followed by reprints of speeches by President Wilson. The booklet was not terribly engaging, but it got the official message out in a handy package for public circulation. More lively material was put out by the CPI’s Division of Pictorial Publicity. Posters produced by the office encouraged Americans, through the use of vivid illustrations, to work in war-related industries and buy war bonds. Controversies In the summer of 1917, newspaper publishers were shocked to learn the government had directed the companies controlling transatlantic telegraph traffic to divert cables to the CPI in Washington to be reviewed before they were routed to the newspaper offices. After an outcry, the practice was stopped, but it would be cited as an example of how Creel and his organization had a tendency to overstep. Creel, for his part, was known for having a bad temper, and often put himself into controversies. He insulted members of Congress, and was forced to apologize. And no less a public figure than Theodore Roosevelt, the former president, criticized the CPI. He claimed the agency had been trying to punish newspapers which had supported America entering the conflict but then had become skeptical of the administration’s conduct of the war. In May 1918, the New York Times published a lengthy story headlined Creel as a Recurrent Storm Centre. The article detailed various controversies Creel had found himself in. A sub-headline read: How the Governments Publicity Man Has Shown Himself an Adept at Getting Into Hot Water With the Congress and the Public. During the war the American public did become infused with a patriotic fervor, and that led to excesses, such as German-Americans being targeted for harassment and even violence. Critics believed official CPI booklets such as German War Practices were incitements. But George Creel and other defenders of the CPI, pointing out that private groups were also distributing propaganda materials, insisted the less responsible organizations had inspired any bad behavior. Impact of the Committee’s Work Theres no question that Creel and his committee had an impact. Americans came around to support intervention in the war, and participated widely in supporting the effort. The success of war bond drives, known as the Liberty Loan, was often attributed to the CPI. Yet the CPI came in for much criticism after the war, when it became clear that information had been manipulated. In addition, the war fervor stoked by Creel and his committee may have had an influence on events following the war, particularly the Red Scare of 1919 and the notorious Palmer Raids. George Creel wrote a book, How We Advertised America, in 1920. He defended his work during the war, and he continued to work as a writer and political operative until his death in 1953. Sources: The Creel Committee. American Decades, edited by Judith S. Baughman, et al., vol. 2: 1910-1919, Gale, 2001. Gale Virtual Reference Library.George Creel. Encyclopedia of World Biography, 2nd ed., vol. 4, Gale, 2004, pp. 304-305. Gale Virtual Reference Library.

Ikea smilaraties and defferences among international competitors Essay

Ikea smilaraties and defferences among international competitors - Essay Example Due to these, the company had a hard time gaining recognition by consumers in the market. However, in an attempt to develop economically and increase the customer base, the organization started considering the operational details, cost control, and constant product development. This attributes made the company unique from its opponents. In terms of making itself dissimilar to its opponents, IKEA uses the differentiation strategy effectively and efficiently. In this strategy, IKEA gazes for economic advantage through offering products that are alleged to be superior and different from the products of competitors by its consumers owing to its unique features. For instance, the superiority of the products. Secondly, the organization seeks to be different in its market along some magnitudes that are treasured among consumers. It chooses a single or several attributes that many consumers in a market perceive as significant and exclusively positions itself to accomplish those needs. To conclude, IKEA also has a unique price that is fairly lesser than other competitors are, thi s lower price comes from the large-scale procurement the company is involved in, thus making them superior to

The Impact of Internet Use of Business-to-Business Marketing Research Proposal

The Impact of Internet Use of Business-to-Business Marketing - Research Proposal Example The long history and practice of people across different countries and cultural identities could be very overwhelming in the challenge that it presents to business and advertising individuals who have ambitions to take the extra mile of gaining a share of consumers and clients from varying localities abroad. Today the array of possibilities in applying the marketing strategy of international advertising is unimaginable. Instead of taking the technological barriers as hindrance and drawbacks in the international business operations because of the technological divide that cuts across the people from different social status, looking for avenues of more strategic and effective campaigns and treating such drawbacks as opportunities may result to favorable outcomes. A website is better market its services and increases client and customer satisfaction in its aim to gain competitive advantage from competitors as well as sustainable development for the organization's long-term goals. As suc h, the report outlines the (1) contextual analysis of the business organization, (2) its promotional objectives and business positioning, (3) the organization's promotional strategies, (4) the promotional mix of the business, (5) the implementation plan, and (6) the evaluation and control of the its online marketing project.

Financial and non-financial implications of Winston Barkwiths proposal Essay Example for Free

Financial and non-financial implications of Winston Barkwiths proposal Essay Introduction: For my analysis I simplified normative investment process model (original source: Pike and Dobbins, 1986), which I would like to use to determine the future viability of the project plan put forward by Winston. The basic idea which underlies the model is that the process of capital investment can be considered to flow from strategic planning through to search for investment opportunities to meet that plan. The opportunities are screened and defined for the subsequent analysis by management. If the project is sanctioned then the investment is made, making sure that there are no cost overruns. Once a project has been commissioned and running for a time it is useful to assess whether it is meeting the expectation promised at the evaluation stage. Audit technique can be used at latter stages to ensure appropriate control. In order to evaluate Winstons proposal I used in depth qualitative cost-benefit analysis and also numerical techniques, such as cash flow forecast and payback (see Appendix 1). Main body of the report: 1) Strategic plan. Strategic plan of the North West Trust for the Protection of Wildlife is very well reflected in the aims of that organisation, which state the following: h to encourage farming practices in the region which will not endanger local animal life; h to enable the regions residents to enjoy the local countryside; h to educate the regions young people on how to look after and enjoy the local countryside and wildlife. 2) Search, Screen and definition of investment opportunities. There are two projects put forward before the committee. One of which is the proposal made by the newly elected chairman of the committee, which involves reorganising Moult Hall property into quad biking course. On the other hand, there is a proposal made by Jonathan and Ingrid, who are senior members of the committee. Their idea is to restructure Moult Hall. This would allow young and disadvantaged members of society access to the property. 3) Evaluation of investment opportunities. In this section of my work I would like to concentrate on the cost-benefit analysis of Winston Barkwith project, because it is one which is most contradictory to organizational aims and raises most concern among the members of the Trusts committee. I mentioned the word contradictory because according to the opinion of many leading financists capital investment decisions should allocate resources within the organisation to offer the best potential for meeting its objectives. Benefits: As understood by me, the idea of financing profit oriented recreational facility is a relatively new one for the organisation. Therefore, the estimates of future profits and cash flows cant be made using the past experience as a guide. Consequently, form financial point of view they are going to be subjects to greater risk by being the product of forecasts and estimates. The riskier the project the more return the company is likely to require. In the case of Winstons proposal we can consider the venture as a diversification, which is usually associated with required return of at least 30%. Although no discount factors are given, the nominal figures predicting amazing cash inflow, which can be used to finance other projects. Use of money from the venture could give the organisation opportunity to help more people than they currently do. Dramatic increase in the capital inflow may  give the Trust prospect to achieve much wider objectives than its original ones, e.g. go nation-wide, create or support government lobby, international ventures, etc. There are other, mainly non-financial, advantages of the proposal as well, such as possible boost to the local economy. Organising of quad biking courses will create money inflow into the local economy, which will be magnified by the positive multiplier effect with the end result being increase in wealth for the local community. Let me demonstrate, employees and sub-contractors paid by the owners of Moult Hall are likely to be spending significant proportion of their incomes in the nearby area, which in turn means increases in revenue for the local businesses. Increase in revenue for businesses is likely to result in greater variety, create jobs and allow for more taxes to be collected by the local council, which than can be spend on such public programmes as support of elderly and disadvantaged members of the local community. Another benefit to the local economy which is likely to occur is an improvement in infrastructure. Improved infrastructure should breathe life into the local community; make Moult Halls and the Trusts facilities more accessible. By accepting Winstons project the Trust could gain invaluable City contacts. If the situation arises the Trust is likely to be in a better position to raise additional funds. Also, the customer segment the proposal is aiming for are extremely wealthy individuals, they are CEOs (Chief Executive Officer) of large corporations. By cleverly promoting itself the Trust can attract some very influential beneficiaries or even become sponsored by one of the companies. It is not an unrealistic thought, since in the UK many companies which finance charitable organisations often get tax breaks from the government. To add more weight to my arguments in favour of Winston Barkwith proposal I would like to bring forward idea which belongs to one of the leading economic thinkers of the modern era. Milton Friedman of University of  Chicago holds the view that all businesses should use the resources available to them as efficiently as possible. Friedman argues that making the highest possible profit creates maximum possible wealth to the benefit of the whole society. Costs: A good starting point would be the issue of finance. It may be difficult to find finance capital for such a risky venture. It is unlikely that the Trust will have extra four hundred thousands to spend on the project with such a degree of risk. It is a new to the organisation business, there is a high chance of failure. Few of the possible reasons can be overstated or unrealistic customer figures; it may be illegal to destroy woodlands in the area. Also, the Trust, more likely than not, will have to apply for the planning permission for the stable conversion and the petrol tank installation, etc. To continue I would like to remind that organizational aims are the long-term intentions of the organisation to develop in a certain way. Their purpose is to create a common vision which everyone in the organisation should work towards achieving. They use the language intended to motivate within the firm and to convince those outside it of the companys sincerity and commitment. By accepting Winstons proposal the Trust will be acting against its stated aims. If the Trust will decide in favour of quad biking facility it will have serious detrimental effect on the local wildlife and farming practices. It will be especially harmful for the re-introduction of red kites project, which is supported by the Trust. An organisations aims should establish which stakeholder needs will be identified and considered when strategic policy is developed. Balancing the interests of stakeholders can be extremely difficult, if the aims of some of these groups conflict. The decision to continue with Winstons proposal would undermine interests of existing stakeholders of the business, people who donated their money for the Trust to accomplish its organisational objectives. The trust is a charitable organisation. Its ethical behaviour is its unique selling point (USP). It will be really difficult to continue its fund raising activities if its existing beneficiaries will be thinking that their money invested into some profitable business ventures. On the finance side the organisation may loose more than it gains, since it is currently receiving eight hundred thousands from donations only. Bad publicity may outset revenue from the project (800k vs. 750k). The committee consists of people who look like they have strong ethical values. Introduction of unethical policy, which Winstons proposal is, can create divisions within the organisation. One can even argue that by accepting the project the committee members would act in direct contradiction to morals which motivated the founder of the Wildlife Trust Doreen Barkwith. Conclusion: To a large extent but not entirely the proposal made by Jonathan and Ingrid is a better option for the organisations long-term growth and objectives. However, the Winstons proposal no doubt is a more financially sound one. Nevertheless, one needs to remember that ethics are the moral principles that should underpin decision-making. An ethical decision means doing what is morally right; it is not a matter of scientifically calculating costs and benefits. A decision made on ethical grounds might reject the most profitable solution in favour of one of greater benefit to society as well the firm. On the other hand, we all have different world views and different interpretations of what is beneficial for society. Therefore, I would suggest a more democratic approach to the decision making or find a human solution, such as to use less noisy vehicles, go with a different proposal or even building indoor track course.

From the Perspective of the Spouse :: Neurology Medical Health Essays

From the Perspective of the Spouse The cerebellum is the main part of the brain where primary motor functions take place, so lesions in this area of the brain are extremely serious. It is located at the bottom rear of the head just above the brainstem (see picture 1). Although the cerebellum looks small it contains nearly 50% of all of the neurons in the brain, and the cerebellum handles nearly 200 million inputs. The cerebellum is involved in computing movements, the measurement of time, directing attention and many other motor and cognitive functions. The cerebellum is an essential part of the brain and a lesion to the brain can cause severe problems (wikipedia.org). I have recently noticed my husband eliciting odd behavior, he recently has had difficulty moving, he seams to have a hesitation or a slight tremor before attempting to make a movement. A good example was when my husband began to walk over to the bathroom he hesitated and had difficulty reaching for the bathroom door. I also noticed another odd behavior of my husband elicited when he began to reach for his coffee cup and he used an excessive amount of force and instead of grabbing his coffee cup he knocked it clear across the room. After noticing this odd behavior, I took my husband to see a doctor who referred us to a neurologist, who informed us of a lesion that had occurred in my husbands cerebellum(wikipedia.org). The cerebellum is key in motor coordination and lesions to the cerebellum cause difficulty in performing such tasks. An issue that the spouse needs to realize is that their partner may have language problems, which may cause them to become frustrated when attempting to say a particular sentence it takes them several attempts, so you need to be patient. Some people with these lesions only have poor verbal intelligence and problems with complex language tasks. While some other patients also exhibit auditory comprehension problems, such as difficulty reading and writing. Another issue that concerns cerebral lesions can be problems associated with the storage of information, which is another issue the spouse needs to be concerned with because they may need to verbally remind their significant other several times about simply tasks (Schmidt).

Operating Systems on the Internet Pos/355

Operating Systems on the Internet An online operating system is an operating system that is run online. The online operating system runs on a server that is on the Web. According to the web site, www. thefreedictionary. com (2003) the definition of an operating system is, â€Å"Software designed to control the hardware of a specific data-processing system in order to allow users and application programs to make use of it. † This applies to the online operating system, except that the operating system is available, online. There are many different operating systems n the internet that provide users the ability to access their data from anywhere in the world. An online operating system is also known as a Web operating system or Web OS. It is similar to a regular operating system but it is provided on the internet and allows users to access it from any Web browser. The are many different operating systems available on the internet, here are just a few; ICLOUD, GLIDE OS 3. 0, G. H O. ST, JOLICLOUD, and EYEOS. Many of the Web OS’s mentioned above provide the same type of benefits as an operating system, but it is done on the Web. For instance, the ICLOUD, created by Apple Inc. provides online file system and 50GB of online storage. According to the article written by Macworld Staff (2011), â€Å"In short, iCloud is a catchall phrase that covers Apple’s entire suite of wireless sync and backup services, which aim to keep you device-both iOS, and desktop computers running OS X Lion, Windows Vista, or Windows 7-on the same page, no matter which one you’re using at any given moment. † The iCloud also provides direct access to the user iCloud from Windows Explorer. The Glide OS 3. 0 provides 10GB of online virtual disk space, office tools, Web site creators and file sharing. G. ho. t which stands for Global hosted operating system provides almost the same features as a physical desktop computer, but online. The users can use file storage , sharing, and collaboration. The Jolicloud is used for net books and compatible with Linux, Windows, and AIR. eyeOS is a cloud computing Web desktop that is used by one user or an organization. The account can be created on the eyeOS server and performs as a platform for web application. This is just a small example of the types of WebOS that is available online. Some of these online operating systems can function just like a personal computer operating system.They provide the user the opportunity to store information on an online hard disk, create file management, use of utilities, saving and retrieving documents, and they are accessible where ever a company or individual can access the web. This makes it mobile and a great feature for those that rely on their portable devices, especially phones. On the go operating systems that are accessible on any device that supports Web browsing, what a great idea. Now, individuals can store their documents, pictures, music, and photos online , without having to use any storage space on their individual computers, work computers, laptops, or work computer’s.Individuals and companies can also use their mobile devices and hook them up to printers or other computers. They can also sync their information via Wi-Fi or through Bluetooth, to their computers or portable devices. References Macworld. (2011, June 8). iCloud: what you need to know. Retrieved from http://www. macworld. com/article/1160380/icloud_what_you_need_to_know. html The American Heritage ® Dictionary of the English Language, Fourth Edition.. (2003). Operating System. Retrieved from http://www. thefreedictionary. com/operating+system

Keat’s & Longfellow Analysis

Jasmine Carter Mr. Gillet A. P. Literature September 20, 2012 Keats and Longfellow Both Keats and Longfellow were poets during the Romantic period. The two compose poems in which they reflect on their inability to live up to their creative potential and the idea that death could intervene at any moment. Longfellow is disappointed in his failures and sees comfort in the past rather than an uncertain future. Moreover, Keats fears he won’t accomplish all that he wants, but sees possibility and realizes his grievous goals won’t be important after death.While Longfellow’s tone is fearful, Keats’ is appreciative and hopeful about what life has to offer right now. In both poems, the poets use the literary devices parallelism and symbolism, to depict their particular situation in their own lives, while also using diction with characteristics of romantic poetry, reflecting their time period. The two poets of â€Å"When I Have Fears† and â€Å"Mezzo Camminâ €  tell their fear of not attaining what they want in life through the use of parallelism. Keats uses parallelism by starting his first quatrain, as well as the other two, with the word â€Å"when†, conveying that time is moving forward in his life.The use of this word also delivers the idea Keats’s youthfulness during the time he wrote this poem, and illustrates his fear of not showing others his writing potential before he is â€Å"[ceased to be]†. Longfellow uses parallelism in line 9, telling readers he’s â€Å"halfway up the hill† and that he only â€Å"[sees] the past†. The use of this parallelism depicts his older age and his views on the little time he has left to accomplish something major. Both Keats and Longfellow bring forth their ages to get their readers to realize there is not much time left in life, and they must make a choice to do something worthwhile before it is too late.The second sections of the two poems draw attent ion to the differences in each situation. The two poets use symbolism of something dark; Keats using the symbol of â€Å"the night’s starred face†, while Longfellow uses the symbol of â€Å"a city in the twilight dim and vast†. Both symbols are used to convey that darkness is equivalent to future’s mysteries. The difference in this is that Keats has a positive outlook on the mysteries his future holds, whereas Longfellow finds comfort in his past and fear in his uncertain future.Longfellow’s fears have stopped him from accomplishing greatness all together, in something such as â€Å"[building] some tower of song†. On the other hand, Keats has taken full advantage of the time he’s had and is only slightly frightened that he does not have time to achieve his greatness. Poets in the romantic period felt strongly that literature and nature had the effect to move people. Keats and Longfellow utilize diction characteristics of their romanti c style of poetry. In the couplet of â€Å"Mezzo Cammin†, Longfellow declares he â€Å"[hears an autumnal blast above him]†, referring to the way nature makes him feel.In this case, nature moves him in a negative way; conveying his old age, sickness and, most commonly, the death in which he believes is only getting closer. Although it is not used in Keats’ couplet, he uses the word â€Å"behold† to depict that he sees greatness in his writing and how it would move him, in a positive way, if he accomplished his goal of being a famous poet. In the couplet of â€Å"When I Have Fears†, we see that Keats believe without beholding greatness, he will be moved in a negative way, (i. e. â€Å"nothingness†).In both poems â€Å"When I Have Fears† and â€Å"Mezzo Cammin†, the poets use the poetic devises parallelism, symbolism and diction with hints of romantic style, to reveal the theme that death only comes closer, but what you do in the time you have left is strictly your choice. The two sonnets, written during the Romantic period, bring forth that outlooks on life can be both negative and positive. They convey the idea that no matter what age you are, there is always some feeling of the fear of death in all of us.

Confucius and Family Relationshiops

Confucius and Family Relationshiops Free Online Research Papers To Confucius family relationships are more important than any other relationship a human being could have. The way someone treated a family member affected whether they would be viewed as truly human or not. To Confucius it was all a matter of respecting your elders. His most important relationship is between the father and the eldest son. In his opinion â€Å"it is the hinge of civilization†. To Confucius the father must love and care for his son and is responsible for his welfare. On the other hand though the son must respect and obey his father and see to his welfare as well. If the father were to neglect his son or the son were to not respect his father they would not be considered truly human because they were not following their natural way or duty in life. Along with the father son relationship Confucius had 4 more important relationships, which were also all based on respect towards your superior. Number two was the husband and wife relationship where the husband must treat his wife fairly and the wife must respect and obey her husband. Number 3 was the elder brother and younger brother relationship in which the elder brother must take care of his younger brother and in return the younger brother must give respect to his older brother. Confucius’s fourth relationship was that of the ruler and the subject. In this case the ruler had to watch out and care for his subjects while they had to respect, obey, and be loyal to the ruler. His last relationship was that of an elder and younger in general where a younger person must respect their elders and the elders must be kind to those younger than them. These five relationships are all written together in what is known as the doctrine of the Five Relationships. They all are based on g ood character and following what is expected of you. To Confucius if you deviate from what is expected of you, you are deemed to not have good character and not be truly human. Confucius also believed that no matter how big the family or society that if everyone were to follow and obey their roles that everyone in that particular family and/or society would be harmonious. By a society being harmonious Confucius thought it would lead to people from other societies coming over to join a better society which would lead to a more populated society that would lead to more loyal subjects to the ruler eventually leading to a better army incase one was needed to defend against an invasion. But just as quickly as it could build up, I believe it could fall just as easily. I personally do not think this could ever work in a family or society. I think that if this system depended on everyone to follow the way they are told to be and a few people decided not to, that it would crumble the whole system. By a few people who decide not to do what is expected of them could set off a chain reaction that could eventually lead its way all the up to the top or all the way down to the bottom depending on where it started. To me it seems like a domino affect, if one person decides to deviate from what is expected of them then it may cause one or two others to deviate which may each cause another one or two people to do the same. If this did happen it could bring down the entire society as a whole and allow it to be open for takeover by a neighboring state. Research Papers on Confucius and Family RelationshiopsComparison: Letter from Birmingham and CritoThe Relationship Between Delinquency and Drug Use19 Century Society: A Deeply Divided EraAssess the importance of Nationalism 1815-1850 EuropeHonest Iagos Truth through DeceptionWhere Wild and West MeetBringing Democracy to AfricaInfluences of Socio-Economic Status of Married MalesCapital PunishmentEffects of Television Violence on Children

How Social Networking Sites Help Employers to Communicate Effectively Essay

How Social Networking Sites Help Employers to Communicate Effectively with Employees - Essay Example This phenomenon of communication through social networks has a greater impact in workplaces. This is because it has presented an opportunity for employers and employees to engage in their workplace under collective basis. FaceBook, Twitter, MySpace and LinkedIn are the four major social networking sites that are enhancing communication across the world. Effective communication using social media within workplaces is mainly reinforced by their ability to reach instantaneously to a vast number of people in an organization. It has also laid a platform that allows two way communications through instant messaging available in the chat rooms. In addition, effective communication has also been enhanced in the workplaces among employers and employees due to their easy accessibility and usability. This is because in the current world social networking sites are readily available to everyone who is able to use a smart phone or a computer. These factors have enhanced higher adoption of social s ites masking them the fundamental part of organizations every day’s life. This paper work focuses on how social networking sites help employers communicate more effectively with employees in order to enhance higher productivity and other added values at workplaces. Communication power of social networking sites in workplaces Internet and social networking media have greatly contributed to fundamental changes concerning ways in which people interact in the business world and other private spheres. Companies and other corporate organization across the world have played a catch-up in order to understand ways of harnessing the emerging technologies for better management. Employers in various organizations have responded to the rising technology in the modern world to facilitate relationships with their employees through social media. Various online communication channels such as emails and other instant messaging have changed efficiency and nature of communication processes in bu sinesses and other organizations. This is by maintaining relationships among working colleagues in order to enhance their primary roles. Since it is difficult for employers to contact all employees in their business organizations, social networking sites have provided an opportunity for them to have quicker and faster communication (Jue, Marr, & Kassotakis, 2009). In case of issues that need instant attention, employers are always in a position to send the messages through social networks such as MySpace and LinkedIn to their employees. This enables information to reach all employees within a short time making them to have quick reaction and decision toward what the employer require them to do. This has facilitated better collaboration of all subordinate workers and their employer in work places. Collaboration has greatly transformed work outputs in businesses and other organization due to effective communication between managers and their employees through networks that promote tea mwork (Kaupins, 2011). Frequent communication between employers and employees has also allowed everybody to contribute in enhancing better performance of organizations. This is because communication allows every subordinate member in an organization to grow together in a team. In addition, it has also been noted that most of the employees are young generation who are always determined to use social networking

Essay Example | Topics and Well Written Essays - 2000 words - 10

Essay Example These packages can be modified to play a particular accounting functionality such as payroll processing. Because of the modification specializes the software to one particular function, using such an application package becomes highly manageable and easy to use. As such as, most organizations prefer the highly manageable and user friendly database packages which are gradually outgrowing the use of accounting packages (Siegel & Shim, 2000: pp305-307). Both the accounting and database packages make the work of an accountant quite easy and smooth. It has even been cited that such application packages can be used by a person who is not an accountant. In a way, this aspect of the application packages being able to be used by non-accountants threatens the tenure of the accountant and reduces him/her to any other employee. Initially, before these packages gained usage, the accountant was respected for the work done but now with the applications in the market, worse still the fact that can b e used by anyone with little or no accounting knowledge, has underscored the importance and services of accountants. This fact also threatens the accuracy of accounting records because if an accountant notices an error he will be able to rectify it. This paper seeks to highlight how the ready availability of database packages has rendered the accounting package obsolete and diminished the role of the accountant. As intimated earlier, Accounting package or software is basically application software which is able to record, process and account transactions within any accounting scenario such as receivable accounts, payable accounts or even payroll. Accounting software characteristically made up of various modules. These modules are basically a section of software which handles a particular function in accounting. The most common modules include but are not limited to: 5 Debt Collection— Sometimes