Spiral of Silence Theory - 2121 Words

Spiral of Silence Theory Elizabeth Noelle-Neumann’s spiral of silence is a theory that was developed in 1974 and as the founder and the director of the Public Opinion Research Center in Allensbach in Germany; she has found evidence of how the spread of public opinion is formed. The term spiral of silence refers to the increasing pressure people feel to conceal their views they think they are the minority. People will be unwilling to publicly express their opinion if they are in the minority and they will also be more vocal if they believe they are a part of the majority. Thus, the more marginalized you become, the less you speak and so you spiral into a fully marginalized position. Neumann’s claim are based on previous collaborative†¦show more content†¦It is used to reveal a series of factors that measures the likelihood that people will voice their opinions. There are six factors and the first one is the most important: 1. Those who favor the majority positio n are willing to express their voice more comfortably. â€Å"Feeling in harmony with the spirit of the age loosens the tongue.† [Griffin, Em. Spiral of Silence. A First Look at Communciation Theory. 7th ed. N.p.: McGraw-Hill, n.d. N. pag. Print. 2. If perception of the present opinon does not match the climate of the conversation, the willingness to speak will depend on how well the conversation continues on. 3. People are more willing to speak if their views match their counterparts than to those who disagree. 4. Low self-esteem will cause a person to mute their opinion more often than others. 5. Males, young adults, and people of the middle and upper classes tend to speak out more easily. 6. Existing law encourages people to express their opinion when they feel outnumbered. The Supreme Court’s Roe v Wade is a good example. Now that we know the building blocks of the spiral of silence, we can get to root of Noelle-Neumann’s model of her theory leading to her main point and the last factor, fear of isolation. The fear of isolation is the centrifugal force that accelerates the spiral of silence. Essentially, people fear becoming social isolates and thus take measures to avoid such a consequence. Her assumption is drawnShow MoreRelated The Impact of My Favorite Form of Media in Mass Communication1545 Words   |  7 Pagesrecord it. It conglomerates my love of sustenance and travel at the same time. There are many mass communication theories conveyed up through the media world, but I sense a few do relate to my chosen form of media. There are three certain mass communication theories that contribute to my impact on this form of media: Spiral of Silence Theory, Agenda Setting Theory and the Hypodermic Needle Theory. Diners, Drive-Ins and Dives persuades me to cook and appreciate cooking and food. Being married, IRead MorePsychology And The Theory Of Psychology999 Words   |  4 Pagespsychoanalysis-focusing on the unconscious mind, behaviourism focusing-on the unconscious mind (Vickers). Although there are many belief systems, modern psychologists share similar procedures and values known as the empirical method (Vickers). Psychology is theory driven, seeks evidence, multi-leveled, and contextual, unlike philosophy which relies heavily on unproven beliefs, psychology aims to discover scientific information. Psychologists approach ideas using the scientific method based on Sir Francis Bacon’sRead MoreEssay on Spiral of Silence1738 Words   |  7 Pagesrun into is silence. The spiral of silence theory by Elisabeth Noelle-Neumann explains why certain people fall under the pressure and seclude to silence. Silence may not always be a bad thing, but according to a study by Lucy J. MacGregor, the fact is that silence during a speech or conversation is absolutely bad. With this, silence while talking to a large group negatively affects the listeners in a way in which some words in the speech will not be remembered. The point is that silence tends to destroyRead MorePositive And Negative Effects Of Mass Media1578 Words   |  7 Pagesthey will endure judgment. In A First Look at Communication Theory the Spiral of Silence theory created by Elisabeth Noelle-Neumann is acknowledged. The following quote explains exactly how this theory works, â€Å"†¦spiral of silence refers to the increasing pressure people feel to conceal their views when they think they are in the minority.† (Griffin 372). The book goes on to reveal that the driving factor behind the Spiral of Silence theory is no other than the fear an individual has from isolationRead MoreGratification Theory Mass Media1585 Words   |  7 PagesTheories in mass media play an important role in society which provides a lens to observer communication in a medium. There is a multitude of media theories, but I will explore those of Elizabeth Noelle-Newman and how people use media for their need and gratification. The spiral of silence theory and the uses and gratification theory both give convincing and detailed explanations that link the media and the audience. There is a likeness in both but there are also many difference between the two.Read MoreHow Mass Communication Approach Can Change Into Perspective1504 Words   |  7 PagesJournalism, Public relation. There is overshadowing about particular of the method of study, as if quantitative and qualitative method has been use. Also there major theories being use addr esses the process that communication that being taking place some of these are Cultivation Theory, Agenda-Setting Theory, Spiral of Silence Theory, including the media ecology in there as well. There is also professional organization that is using for into this particular field of mass communication. On the givenRead MorePublic Opinion Is the Most Significant Agency Influence Public Opinion1034 Words   |  5 Pagesand radio. That is a lot of factors that why mass media can shaped the public opinion such as wide coverage, credibility, meet our needs and social influences. The first factors is wide coverage, according to mass communication theory, which is the spiral of silence theory created by Elisabeth Noelle-Neumann is individuals who think their opinion conflicts with the opinions of most other people tend to remain silent on an issue, (Cutlip Center’s Effective Public Relations, Tenth Edition. GLEN MRead MoreInfluence and Power of Mass Media1311 Words   |  6 Pagesinformation by people with higher socioeconomic status and those with lower and as a result created a concept of a knowledge gap. Finally, Noelle-Neemann explored the way public opinion forms and changes over the time and came up with a model of the spiral of silence. The mass media undoubtedly has a huge potential for widespread influence. Both Noelle-Neemann and Fearing agree on its power and abilities. Fearing (1954, p.166) seems to be astonished saying that a message emanating from a â€Å"single source†Read MoreThe Effects Of Music On Our Country Today1661 Words   |  7 Pageswatch? Is the music video really responsible for these effects, or is the type of audience that watches these videos already have a predisposition of violent behavior? There are several theories in the field of communications that I believe can try to explain these questions. The first, is Cognitive Dissonance theory, which is psychological conflict that is the result of an individual holding two contradictory or incompatible beliefs or attitudes. In order to remove the dissonance, the person changesRead MoreMedia Bias Of The United States1389 Words   |  6 Pagesbecome of himself, and the less he will be inclined to express his opinion. (Noelle-Neumann) The man who become uncertain often falls silent. This is the theory of the spiral of silence. That minority opinions don’t get represented because those who hold them fear social isolation, and thus their opinion never gets heard. When the spiral of silence is applied to the huge population of the United States of America, this can lead to media bias. If the opposition to a view or event doesn’t speak up, journalists

Stonewall Riots of 1969 Free Essays

Introduction The stonewall riots of 1969 happened consecutively for 3 days, it all started on June 27th in Greenwich Village, New York at the Stonewall Inn. During the 1960’s it was common for the police to raid gay bars, and when this would happen the gays and lesbians would try to sneak out the back door. The police would arrest the patrons and drag them off to jail, their names were written down and published in the newspaper by the next day and as a result they would be fired from their jobs. We will write a custom essay sample on Stonewall Riots of 1969 or any similar topic only for you Order Now â€Å"The 1960s was a time of revolution. The Civil Rights Movement was in full swing and people took to the streets to protest the war in Vietnam. It was only a matter of time before gays and lesbians stood up for their rights as well. †(A history of Gay and Lesbian Pride) June is now the month known as Gay Pride month, a time when all gays and lesbians prance and parade to celebrate. Setting/Background Living in the 1960’s as a gay and or lesbian was very difficult in fact the only way to be safe was to be â€Å"in the closet†, not openly gay to the public. Police took it up as their duty to arrest gay patrons who were seen kissing each other, dancing with one another, or even holding hands with one another. â€Å"Generally just being present was enough in their minds to warrant an arrest. Of course when this appeared in the newspaper they were tabbed as having committed a Crime against nature. †(The history and impact of the Stonewall Riots) Issues Involved/Causes During the 1950’s – 1990’s gay couples were not allowed to touch or dance with one another; it was also illegal for women to dress up in men’s clothing and men to dress in women’s clothing. If three known homosexuals were sitting at a table together then it would be illegal to serve an alcoholic beverage to them. â€Å"If the gay’s didn’t comply with the laws then they were faced with a fine, a night in jail, and the next morning they would have their names printed the daily newspapers and have a record under criminal activity†. (The history and impact of the Stonewall Riots) Event On June 27th police raided a gay bar in Greenwich, New York at the Stonewall Inn. Police demanded identification papers from costumers, they escorted them outside on to the sidewalks were they were pushed off and others were put into a paddy-wagon. That’s when some of the lesbians and gays started to fight back. They Chanted â€Å"Gay Power† all while throwing bottles and rocks at the police. â€Å"Riot veteran and gay rights activist Craig Rodwell says: â€Å"A number of incidents were happening simultaneously. There was no one thing that happened or one person, there was just†¦ a flash of group, of mass anger. (The stonewall riots-1969) Crowds soon began to grow outside the Stonewall Inn. Every time the police would have the crowd spilt up it would just start again right behind them and again they would start to chant. Thirteen arrest had been made on the first night of the riot many of the protesters were singled out and beaten and then later were arrested. With about two thousand protesters and only about four hundred police officers, the tactical patrol force was called in to disperse the riots but with a failed attempt the riot continued on. Outcome/Effects/Aftermath Effects of the Stonewall Riots were that the gay community in new York united in the fight against discrimination and June became known as a gay month to celebrate their pride in homosexuality. The gay liberation front was organized. Gay people learned to take a stand for themselves and to fight back. Reflection Though gay issues are still a problem today in America, the Stonewall Riots was the first step toward uniting the gay community to start taking a stand for what they believe is right. I believe that if it wasn’t for the Stonewall Riots then life for gays and lesbians would still be the same as it was then. It was the Stonewall Riot that led to gay liberations and for the gay community to start working together to make life easier for them. I don’t believe that the police should have gone as far as they did with raiding gay bars, but it was there ridings that led up to the Stonewall Riot so actually I’m glad that they did that otherwise the gay liberation front may have never been formed. How to cite Stonewall Riots of 1969, Essay examples

Hiding Our Dark Side English Literature Essay free essay sample

As human existences, it is believed to be in our nature and in our blood to be violent, to be avaricious and to merely seek and acquire what we want in any manner possible. But there are other factors which restrain and suppress these human inherent aptitudes ; like ethical motives and society, which sets regulations and guidelines which are to be followed in order to acquire along with others and to be a portion of the community. In the novel Aroma: The Story of a Murderer by Patrick Suskind there is a really thin line that divides the whole human society from the animate being like universe that operates on base inherent aptitudes. But there has ever been a battle to incorporate these basic homo inherent aptitudes, which can sometimes be carnal like, and act harmonizing to society s regulations, ethical motives and outlooks. This book is the perfect portraiture of how humanity can be driven by its most basal human inherent aptitudes and how even the most alleged civilised people can be reduced to sociopaths when their ain natural inherent aptitudes kick in. Suskind is fearless of making horrid characters and portraying a genuinely ugly facet of human nature. Cipher in the narrative is portrayed as a truly good or sympathetic individual. Everyone has some kind of major defects. There ever seems to be a battle between moving on basic human inherent aptitudes and acting harmonizing to social norms and outlooks. And this subject is apparent throughout the whole novel ; non merely from the supporter, but about every character within the novel is a victim of that battle. This battle and battle for power between human inherent aptitudes and societal outlooks is demonstrated through the behavior of the minor characters, Greeneville s battle with his human inherent aptitudes vs. society s outlook, and human natural behavior of others around Grenouille. In most instances it would look that society wins over human inherent aptitudes ; that, nevertheless, is nt ever the instance. The supporter, Jean-Baptiste Grenouille, is represented as an inhuman, emotionless and cold-at-heart individual who has been neglected since birth. The mode in which he was born and dealt with by his female parent decidedly raises some struggles against societal outlooks. Grenouille was born in Parisian a fish market that was the most putrid topographic point in the whole land ( Suskind 4 ) . His female parent, who was single and had four spontaneous abortions before him, made clear that his being is unwanted. Grenouille was abandoned by her at birth as he was pushed into the heap of fish backbones by his female parent that would acquire shoveled off and carted away to the cemetery or down to the river ( Suskind 5 ) and no 1 would hold any cognition of the birth. This was an act of human inherent aptitude because she did non desire anyone else to cognize of her single birth ; particularly since she was diffident whether it would be another spontaneous abortion. This goes wholly against social outlooks because no kid should of all time hold to digest such barbarous rejection ; no homo should be left to decease in such a monstrous mode. There are besides other state of affairss where society defeats human inherent aptitudes. When Grenouille is returned back to the church by his moisture nurse, Jeanne Bussie, because He does nt smell at all, ( Suskind 10 ) , she accuses Grenouille of being the kid of the Satan ( Suskind 11 ) . Jeanne is disregarding her human maternal inherent aptitudes of protecting and taking attention of the babe. Throughout the novel, the aroma of an person is referred to as their individuality and their psyche, their individuality. She is moving harmonizing to social outlook by seeking to acquire rid of him because she does nt desire to tie in herself with something that is nt normal, is nt human-like and is d ifferent. Grenouille was passed on from one moisture nurse to another, neer being shown any signifier of fondness. Jean-Baptiste Grenouille is a character who from birth is presented as an extraordinary and unusual being right from the beginning of the novel, described as one of the most talented and detestable personages ( Suskind Suskind 3 ) . Grenouille is gifted with an extraordinary endowment that enables him to separate between even the most similar of odors. The people who lived there no longer see this gruel as a particular odor ; it had arisen from them and they had been steeped in it over and over once more ; it was, after all, the really air they breathed and from which they lived, it was similar apparels you have worn so long you no longer smell them or experience them against your tegument. Grenouille, nevertheless, smelled it wholly as if for the first clip. ( Suskind Suskind 33 ) . Suskind s description of the universe through the eyes of Grenouille is improbably superb. He s non shown as an evil individual, but instead portrayed as a slave to his ain desires and inherent aptitudes. Ever since he was a babe, Grenouille has been described to be avaricious ( Suskind 6 ) , which is another human inherent aptitude. He was passed on from one moisture nurse to another because he sucked as much milk as two babes ( Suskind 6 ) . He besides avariciously seeks to possess all the odors ; particularly when he discovers a new odor. Jean-Baptiste Grenouille is born with a superior olfactory sense, Even though he does non possess a aroma of his ain similar every other human being. He is without a aroma, therefore is portrayed as non holding a psyche. The aroma of a individual is a widely used motive in the novel. A individual s aroma is presented as their individuality, merely like a individual s fingerprint, since no two human existences are described to hold the same ar oma. It s a human inherent aptitude to hunger the feeling to belonging, every human being wants to belong and a portion of something ; cipher wants to be entirely. Grenouille neer experienced love or kindness in his life ; therefore he was incapable of demoing it, excessively. And yet, he desired the aroma that appears to do worlds respond with a sense of welcoming and love. In an attempt to suit in, Grenouille creates what he sees as a human odor ( Suskind 67 ) so that worlds will accept him as one of their ain since he does nt possess his ain aroma. Grenouille realizes that without a Soul, without that aroma of his ain Soul, life is non deserving life. In hunt of happening or making a aroma, a psyche, for himself which he calls the universe s finest aroma, his work takes a dark bend, taking him to offenses and legion slayings. In order to make this aroma, he ends up being the unidentified liquidator of 25 maidens ( Suskind 247 ) in order the infusion their aroma for doing his universe s finest aroma ( Suskind 189 ) . This goes against society s outlook because slaying or injury to any other human being is frowned upon. He s non a character who gets any pleasance from the act of killing itself. There s no exhilaration in the existent procedure of killing for him. It s much more animalistic than that. It s natural, about unconscious. He needs to make it, he does it and he gets what he needs. There s no tasting of the existent act of killing. He acts on his inherent aptitudes and attempts to accomplish what he wants, which is to happen his odor and to happen his individuality, in any manner possible ; he shows great finding because goes to such an extent to accomplish his desires and feed his greed. Grenouille is an person who is wholly distant from human emotions ; his separation from moral values has turned him into an un-human, about monster-like, character. He roams in an wholly different world in comparing to humankind, including greatly different desires and an absolute deficiency of consideration or empathy. These features reflect onto others that are around him and interact with him, about like a virus. His unprompted behavior of moving on his inherent aptitudes brings out the human nature in society ; people around him start moving in their inherent aptitudes as good. As described by the writer, Suskind, Olfactory properties have a power of persuasion stronger than that of words, visual aspects, emotions, or will. The persuasive power of an olfactory property can non be fended off, it enters into us like breath into our lungs, it fills us up, imbues us wholly. There is no redress for it ( Suskind 82 ) . This point is proven true in many occasions all through the novel ; but the 2 events that stand out the most are: when Grenouille is about to be executed by hanging after acquiring caught for the slaying of 25 maidens ( Suskind 247 ) and when he goes back to his hometown near the terminal of the book and splashes all of the universe s finest aroma ( Suskind 189 ) on himself. In the first state of affairs, he merely had a elan of the aroma on ; yet it was so powerful that people fell in love with him and felt such understanding and compassion ( Suskind 238 ) that they did nt believe a individual like him would perpetrate such a offense. The aroma is powerful, that it puts everyone is a different province of head and all the citizens that have gathered there erupt into a monolithic binge. It impairs their opinion, doing them to move on their inherent aptitudes. This is likewise the instance in the 2nd state of affairs except he puts on so much of the aroma that it causes people t o go insane, turn into man-eaters and devour Jean-Baptiste Grenouille. No affair how much we try, human nature more frequently than non overcomes society. Patrick Suskind does an astonishing occupation at showing the subject of the battle between human inherent aptitudes vs. social outlook. Whether it is through the behavior of the minor characters, Greeneville s battle with his human inherent aptitudes vs. society s outlook, and human natural behavior of others around Grenouille, it is apparent throughout the novel. Since human existences live in a society where there are certain regulations and guidelines to be followed, it is slightly expected that social outlooks would get the better of human inherent aptitudes. It appears to be the antonym of that in Patrick Suskind s fresh Aroma: The Story of a Murderer . No affair how much of an attempt is made, human nature seems to get the better of society s behaviour outlooks. And this is specially the instance for the supporter, who is cold, passionless and cold-at-heart individual with an absolute deficiency of consideration or empathy. He is an illustration of person who appears to be i ncapable of life in a society. He is person who follows their human nature and inherent aptitudes and goes for what he wants despite society s outlooks. Suskind, Patrick.A Perfume: The Story of a Murderer. New York: Vintage International, 2001. Print.

What it Means to Be American Essay Example

What it Means to Be American Essay In order to decipher what it means to be an American you have to look at the past and what has brought this freedom upon us. George Washington once said â€Å"The basis of our political system is the right of the people to make and to alter their constitution of government.† Up until 1776 when the War ended, none of this was possible. Great Britain was making the laws and making decisions about what the people of the thirteen colonies could or couldn’t do. The first amendment of the Constitution prohibits Congress from taking away one’s right of speech, press, petition, as well as religion, which is a valuable part of being an American. Having this freedom available to us could very well have saved other countries many wars if they would have let the citizens choose their own religion and not discriminate against it. Wars like the Crusades between the Christians and the Muslims, which started in 1095 and led to 1096, also continued from 1097- 1127, was fought over the control of the land of Jerusalem. Over half a million people died. Another example would be the Lebanese Civil war, in which both the Sunnis and the Shiites, two religious communities fought for government control. Nearly 150,000 people were killed during 1975-1990. We will write a custom essay sample on What it Means to Be American specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on What it Means to Be American specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on What it Means to Be American specifically for you FOR ONLY $16.38 $13.9/page Hire Writer On December 1, 1955, a women from Alabama demonstrated her rights of petition by refusing to give up her seat to a white man after a long day’s work. We recognize this woman by the name of Rosa Parks. She was just one American who demonstrated her rights. Another example of demonstrating the freedom we now possess that allows us to truly call ourselves Americans was Martin Luther King Jr. He showed the rights of free speech. In the book The Epic of America written by James Truslow Adams in 1931 stated that The American Dream was one many immigrants have of a land in which life should be better for each person based on their ability and their achievements. One of the amazing facts of being an American i

The Best Marketing Tips From 9 Top Influencers - CoSchedule Blog

The Best Marketing Tips From 9 Top Influencers Blog This year, sent teams to two of the largest marketing conferences in the world:  INBOUND and Content Marketing World. Together, they attracted nearly 30,000 marketers.  To make the most of it for our teams, and our lovely readers (you!), we asked some of the smarterst marketers in attendance: What is your single biggest marketing takeaway from this year’s conferences? They did not disappoint! In this post, I’m going to share some top takeaways you can put into action by the time you’re done with your next cup of java ☕ï ¸  The Best Marketing Tips From 9 Top InfluencersTop Influencer Takeaways From 2018 INBOUND and Content Marketing World Table of Contents: Kathleen Booth of Impact Andy Crestodina of Orbit Media Ian Cleary of Razor Social John Hall of Influence and Co. Ann Handley of MarketingProfs Anna Hrach of Convince and Convert Julia McCoy of Express Writers Alex Schofield of Wistia Byron White of WriterAccess What Are These Conferences? Before we dive in, it may be helpful to know what these conferences actually are! If youre unsure, no prob. Created and hosted by Hubspot, INBOUND is the largest marketing conference in the world, with nearly 25,000 registrants. And Content Marketing World, created and hosted by Content Marketing Institute, is the gold-standard of content marketing conferences. Loving Boston and #inbound18 👠Ã°Å¸â€˜ Ã°Å¸â€˜  If youre here, swing by for some goodies and say hi 👋 @pic.twitter.com/KHfn5XAs8J Jordan Loftis (@jordan_loftis) September 5, 2018 INBOUND features big-name keynotes like Alex Rodriguez and Scott Harrison. But the nitty-gritty marketing talks are found in hundreds of breakout sessions scattered around a giant convention center (that looks like a spaceship). I have a Ph.D. in failure, but a Masters in getting back up. I choose to focus on the latter. – @AROD #INBOUND18 pic.twitter.com/g6AENF4jRA Jordan Loftis (@jordan_loftis) September 6, 2018 Content Marketing World is similar, with keynotes from the likes of Tina Fey. However, its razor focused on content marketing - as the name implies. Cleveland Rocks! Stop by and say to these handsome devils at #cmworld. You might even get a signed #10xMarketingFormula book! @njellering @EricPiela @garrett_moon @k_n_elson pic.twitter.com/tvFFTMMhqH (@) September 5, 2018 Each conference has value in its own right. Now, here are nine takeaways from top marketers and brands on the heels of these notable conferences. How To Use Medium For Brand Lift And Reach First up, I spoke with  Kathleen Booth, VP of Marketing at  Impact, at INBOUND. She talked about the nature of Medium as another channel in your marketing. Heres what she said: When Hubspot looks at their audience and reach on Medium, 87 percent of the people they reach are not in their contact base. Thats total brand awareness! Add to that, Medium is one of the only places on the internet where long-form content can go viral. Medium has a specific use case: brand lift and reach. But to be successful on Medium you have to work the algorithm. For example, right now, you have to get 50 people to clap within the first 24 hours to simply get on bat. If you’re writing stuff people don’t want to share, you’re not going to get any traction. Medium is a discovery platform. To me, this was a fascinating take on the content platform. Really, it almost turns Medium into another social network. So, if you have a Medium blog, like our 10x Marketing channel, consider digging into what makes great content spread there. And think of it as a brand lift and reach platform. Medium is one of the only places on the internet where long-form content can go viral@WorkMommyWork Write Down Big Goals, Focus On Helping Others, And Remove Distractions From Your Life Next, we caught up with  Andy Crestodina, CEO of Orbit Media, after Content Marketing World. Now, we talk to Andy as much as we can, as hes one of the smartest marketers we know. The one thing that stuck out for me (and Ive found myself talking about) was from Joe Pulizzis big-picture keynote about goals. I didnt know this, but Kung Fu legend Bruce Lee, wrote down his goals in a letter to himself. He committed to becoming an international martial arts superstar, making $10,000,000 and giving the most exciting performances to his fans. Joe suggests we all do the same by writing down our goals, focusing on helping others, and removing distractions for our lives. Great advice for marketers. Great advice for everyone. Thanks, Joe. There you have it. Write down big goals, focus on helping others, and remove distractions from your life. Its interesting that often, doing the job of marketing well means pairing your ambition for growth with a desire to be truly helpful to your audience. Write down goals, focus on helping others, and remove distractions @crestodina Content Optimization Is As Important As Content Creation Ian Cleary from Razor Social  reflected on just how hard it is to stand out. Tactics like SEO arent innovations, theyre necessities. And 84 percent of people  expect brands to do content marketing. To stand out, Ian suggests focusing on optimization as well as attraction. He says: The number of companies investing in content marketing is increasing every year, so its becoming increasingly challenging to get onto page one of Google. Were not even in the race unless we produce high quality content, but we also need to focus more on the optimization of this content and promotion. Optimization includes optimization for SEO, but also includes areas such as optimization for readability, as well as attracting people you need to keep people on your site reading your content. In addition, we also need to invest more time in promoting content organically and through paid advertisement. No matter how good the content is if youre not investing the time in the promotion you wont get the value from it. Ian hints at a simple content marketing framework that works incredibly well: create, promote, optimize. Create content people love and search engines understand. Then aggressively promote that content through paid and organic channels. And finally, dont neglect] optimizing it for the long haul. No matter how good content is, without promotion, you wont get the value from it @IanCleary Dont Be A Copy-Cat Marketer John Hall, co-founder of Calendar and advisor to  Influence Co., knows a thing (or twelve) about content marketing. Influence Co. uses smartly-placed content marketing to help clients become influencers in their fields. Heres what John said on the heels of CMW: I think the biggest focus at Content Marketing World this year was what companies can do as a differentiating factor so that your customer sees you differently than others in the industry. Whether it be my talk on increasing distribution, or Jay Baers talk on Talk Triggers,  or another speaker, there were clear hints of being unique with marketing tactics and not just copy others. I think that stood out to me as something for brands to focus on moving forward. Around , we call unoriginal tactics copycat marketing. While you can certainly get inspired by other brands doing things right, copy-paste marketing jobs will give diminishing returns. Why? Because if everyones doing it, your brand looks like everyone elses. What can companies do as a differentiating factor, so your customer sees you differently? @johnhall Great Content Marketing Imagines The Extraordinary In The Ordinary Ann Handley is one of our favorite marketers, and is the Chief Content Officer of MarketingProfs. She reflected on one of her favorite talks, and how its impacting her brand: Dewitt Jones talked about imagining the extraordinary in the ordinary. To me, great content marketing does that, too: It takes sometimes pedestrian tactics and elevates them. I spoke about in my efforts to retool Total Annarchy, my own newsletter (AnnHandley.com/newsletter) and called out what I see others doing really well with email newsletters. (Most companies are missing the boat completely on them.) (And I say this with love in my heart.) It takes everyday customer questions and sincerely tries to deliver the best answer it can to them, to become that trusted resource. Mitch Joel, Dorie Clark, and I talked about that in our panel on Longform Content (the Long Tales, as Mitch cleverly titled it!). Robert Rose talked about this too. It takes the ordinary moments of business and elevates them into stories that resonate. On the heels of John Halls advice that we take unique paths as content creators, Anns advice is interesting. Instead of trying to go 180-degrees from the norm, she suggests elevating even the pedestrian tactics like newsletters. And how does a marketer do this? By developing trust and answering real customer questions with insight and value. Great content marketing takes the ordinary moments of business and elevates them into stories that Get One Big Idea In Motion Next, we caught up with Anna Hrach, a strategist at Convince Convert. She touched on something every marketer should note in this age of endless channels, strategies, and opportunities: It is so easy to fall in love with every amazing idea presented at Content Marketing World. But, as many of us know all too well, its also just as easy to feel completely overwhelmed and get a bit of analysis paralysis with those same ideas when you get back to the office. Instead of trying to tackle it all at once, sit down and figure out whats going to be the easiest AND most impactful to implement. Get those ideas in motion first, then go down the wishlist. Start with what will make a difference, and work your way out from there. Its so easy to catch shiny-object-syndrome. But prioritizing one big idea at a time is such sound advice. When you try to do everything, you often end up doing nothing. Start with what will make a difference, and work your way out from there @annabananahrach Trustworthy Marketers Will Cut Through The Noise Julia McCoy, course educator and CEO at Express Writers, attended CMW this year (and actually wrote a fantastic takeaway piece on it). My favorite takeaways from CMWorld 2018 (theme: Game On) would be these two points. The first - what Robert Rose said when he took the stage before the first keynote: There is a new player coming into the market: Trust. He said that trust is Player 2 in todays marketing, and hes 100% right! More and more people are looking for that trustworthy brand or marketer in the middle of all of the noise. My second favorite takeaway would have to be what Joe Pulizzi, my all-time favorite content marketer, shared in his keynote: Marketing success only takes three things. Record, Repeat, Remove. Marketing fails when our recorded goals arent big enough; when there is not enough repetition; and when we do not clear the garbage that stops us from achieving our goals. Joe shared that the minimum time was 9 months, average 18 months or longer, of implementing content to see success. These were some major takeaways that Ive been sharing on Twitter, LinkedIn, and internally with my staff post-CMWorld 2018. Julia gave us two tips for the price of one! Trust and process. Focus on building deep rapport with your audience, and remember that content marketing is a very long-term game. More and more people are looking for that trustworthy brand or marketer in the middle of all of the Get Started With Personalized Video Next, I chatted with Alex Schofield, an Account Executive at Wistia, at INBOUND in Boston, MA. The Wistia team obviously eats, sleeps, and breathes all things video marketing. So its no surprise their team had advice on doing it well. Coming out of INBOUND, our biggest recommendation for video marketing in 2019 and beyond is to start (or continue) creating personalized videos! 90% of customers say video helps them make buying decisions, and given how easy it is to record a video on your phone or with a tool like  Soapbox, there’s no reason not to add personalized videos to your tool kit. Using video to answer FAQs, offer a promotion, or just simply say thanks, will help you nurture leads through the funnel. This advice around using video in the sales process is not only a fantastic idea, but its also a great way to breakdown the classic sales-marketing silo. Given how easy it is to record a video on your phone, theres no reason not to add personalized Know Thine Audience, And To Your Own Persona Be True Finally, Byron White, CEO of Writers Access, deepened the theme of building trust by knowing your audience inside and out. Byron said: Good content marketing is all about building a relationship with your audience, so get to know the whole of their parts! What kinds of media do they inhale in their free time? Are they Mac or PC people? Caregivers with crazy schedules or data nerds with a penchant for baseball?  A holistic approach can often help you layer in unique details and interesting angles to your content strategy that makes your approach feel that much more personal to your target audience. Who is your audience? What do they care about? How can you uniquely help them? These are fantastic questions to answer about your personas. And when you do, youll find your strategy can nearly write itself!

Committee on Public Information, Americas WWI Propaganda Agency

Committee on Public Information, America's WWI Propaganda Agency The Committee on Public Information was a government agency created during World War I to distribute information intended to influence public opinion to inspire support for Americas entry in the war. The organization was essentially a propaganda arm of the federal government, and was presented to the public and the Congress as a reasonable alternative to government censorship of war news. The administration of Woodrow Wilson believed a government office dedicated to providing favorable publicity for the cause of entering the war was necessary. Americans had never sent an army to Europe. And joining the war on the side of Britain and France was a concept that needed to be sold to the public the way an ordinary consumer product might be sold. Key Takeaways: Committee on Public Information Government propaganda agency was created to convince American public of the necessity of the U.S. entering World War I.Public and Congress believed that the CPI would ensure no censorship of the press, and that reliable information would be provided.Agency provided tens of thousands of public speakers, arranged events to sell bonds and promote the war, created posters, and published booklets.Following the war there was a backlash against the agency, and excesses of war fervor were blamed on it. In its few years of operation, the Committee on Public Information (CPI) fed material to newspapers and magazines, commissioned advertising campaigns, and produced propaganda posters. It even arranged for thousands of public speakers to appear all over the country, making the case for Americans to fight in Europe. Overcoming Skepticism A rationale for creating the CPI, as it became known, was rooted in controversies which arose in 1916, when the U.S. government was becoming increasingly concerned with suspected spies and saboteurs. Woodrow Wilson’s attorney general, Thomas Gregory, proposed controlling the flow of information by censoring the press. Congress resisted that idea, as did newspaper publishers and members of the public. In early 1917, with the issue of censoring the press still being discussed, a magazine writer with a reputation as a crusading muckraker, George Creel, wrote to President Wilson. Creel proposed forming a committee that would provide information to the press. By having the press voluntarily agree to being fed information it would avoid censorship. Forming the Committee Creel’s idea found favor with Wilson and his top advisers, and by executive order Wilson created the committee. Besides Creel, the committee included the Secretary of State, Secretary of War, and Secretary of the Navy (what today would be the Defense Department was still split between Army and Navy departments). The formation of the committee was announced in April 1917. In a front-page story on April 15, 1917, the New York Times reported that the three cabinet secretaries on the committee had sent President Wilson a letter, which was made public. In the letter, the three officials said America’s great present needs are confidence, enthusiasm, and service. The letter also stated: While there is much that is properly secret in connection with the departments of the government, the total is small compared to the vast amounts of information that is right and proper for the people to have. George Creel, head of the United States Committee on Public Information. Time Life Pictures / Getty Images The letter also put forth the idea that two functions, identified as â€Å"censorship and publicity,† could happily coexist. George Creel would be the head of the committee, and could operate as a government censor, but it was assumed that the newspapers would happily accept war news as distributed by the government and would not have to be censored. CPI Key Messages and Techniques Creel quickly got to work. During 1917, the CPI organized a speaker’s bureau, which dispatched more than 20,000 individuals (some accounts give much higher numbers) to give short speeches supporting the American war effort. The speakers became known as The Four-Minute Men for the brevity of their speeches. The effort was successful, and gatherings from club meetings to public performances, soon featured a speaker talking of America’s duty to join the war in Europe. The New York Times, on December 30, 1917, published a story about the Four-Minute Men which indicated how common they had become: â€Å"The work of the Four-Minute Men has recently been extended to that representative speakers appear weekly in almost every moving picture house. The subject matter is prepared and the speaking is directed from Washington†¦ In each state there is an organization of Four-Minute Men. â€Å"The number of speakers now totals 20,000. Their topics are matters of national importance connected with the war plans of the government.† Creel believed the more lurid stories of German atrocities would not be believed by the public. So in the early months of his operation he directed speakers to focus on how Americans would be fighting to support freedom and democracy in the face of German brutishness. By 1918 the CPI was urging its speakers to make use of wartime atrocity stories. One writer, Raymond D. Fosdick, reported seeing a church congregation cheer after a speaker described German atrocities and called for the German leader, Kaiser Wilhelm, to be boiled in oil. On February 4, 1918, the New York Times published a brief news story headlined Bar Hymns of Hate. The article said the CPI had sent out instructions to its Four-Minute Men to tone down extreme material. If Your Soldiers Hit Poster by E.M. Gean Jackson, a film by the Committee on Public Information. swim ink 2 llc  /  Getty Images The CPI also distributed a number of printed materials, beginning with booklets that made the case for war. A news story in June 1917 described the proposed â€Å"War Booklets,† and noted that 20,000 copies would be sent to newspapers nationwide while the Government Printing Office would print many more for general circulation. The first of the War Booklets, titled How the War Came to America, consisted of 32 pages of dense prose. The lengthy essay explained how it had become impossible for America to remain neutral, and that was followed by reprints of speeches by President Wilson. The booklet was not terribly engaging, but it got the official message out in a handy package for public circulation. More lively material was put out by the CPI’s Division of Pictorial Publicity. Posters produced by the office encouraged Americans, through the use of vivid illustrations, to work in war-related industries and buy war bonds. Controversies In the summer of 1917, newspaper publishers were shocked to learn the government had directed the companies controlling transatlantic telegraph traffic to divert cables to the CPI in Washington to be reviewed before they were routed to the newspaper offices. After an outcry, the practice was stopped, but it would be cited as an example of how Creel and his organization had a tendency to overstep. Creel, for his part, was known for having a bad temper, and often put himself into controversies. He insulted members of Congress, and was forced to apologize. And no less a public figure than Theodore Roosevelt, the former president, criticized the CPI. He claimed the agency had been trying to punish newspapers which had supported America entering the conflict but then had become skeptical of the administration’s conduct of the war. In May 1918, the New York Times published a lengthy story headlined Creel as a Recurrent Storm Centre. The article detailed various controversies Creel had found himself in. A sub-headline read: How the Governments Publicity Man Has Shown Himself an Adept at Getting Into Hot Water With the Congress and the Public. During the war the American public did become infused with a patriotic fervor, and that led to excesses, such as German-Americans being targeted for harassment and even violence. Critics believed official CPI booklets such as German War Practices were incitements. But George Creel and other defenders of the CPI, pointing out that private groups were also distributing propaganda materials, insisted the less responsible organizations had inspired any bad behavior. Impact of the Committee’s Work Theres no question that Creel and his committee had an impact. Americans came around to support intervention in the war, and participated widely in supporting the effort. The success of war bond drives, known as the Liberty Loan, was often attributed to the CPI. Yet the CPI came in for much criticism after the war, when it became clear that information had been manipulated. In addition, the war fervor stoked by Creel and his committee may have had an influence on events following the war, particularly the Red Scare of 1919 and the notorious Palmer Raids. George Creel wrote a book, How We Advertised America, in 1920. He defended his work during the war, and he continued to work as a writer and political operative until his death in 1953. Sources: The Creel Committee. American Decades, edited by Judith S. Baughman, et al., vol. 2: 1910-1919, Gale, 2001. Gale Virtual Reference Library.George Creel. Encyclopedia of World Biography, 2nd ed., vol. 4, Gale, 2004, pp. 304-305. Gale Virtual Reference Library.

Ikea smilaraties and defferences among international competitors Essay

Ikea smilaraties and defferences among international competitors - Essay Example Due to these, the company had a hard time gaining recognition by consumers in the market. However, in an attempt to develop economically and increase the customer base, the organization started considering the operational details, cost control, and constant product development. This attributes made the company unique from its opponents. In terms of making itself dissimilar to its opponents, IKEA uses the differentiation strategy effectively and efficiently. In this strategy, IKEA gazes for economic advantage through offering products that are alleged to be superior and different from the products of competitors by its consumers owing to its unique features. For instance, the superiority of the products. Secondly, the organization seeks to be different in its market along some magnitudes that are treasured among consumers. It chooses a single or several attributes that many consumers in a market perceive as significant and exclusively positions itself to accomplish those needs. To conclude, IKEA also has a unique price that is fairly lesser than other competitors are, thi s lower price comes from the large-scale procurement the company is involved in, thus making them superior to

The Impact of Internet Use of Business-to-Business Marketing Research Proposal

The Impact of Internet Use of Business-to-Business Marketing - Research Proposal Example The long history and practice of people across different countries and cultural identities could be very overwhelming in the challenge that it presents to business and advertising individuals who have ambitions to take the extra mile of gaining a share of consumers and clients from varying localities abroad. Today the array of possibilities in applying the marketing strategy of international advertising is unimaginable. Instead of taking the technological barriers as hindrance and drawbacks in the international business operations because of the technological divide that cuts across the people from different social status, looking for avenues of more strategic and effective campaigns and treating such drawbacks as opportunities may result to favorable outcomes. A website is better market its services and increases client and customer satisfaction in its aim to gain competitive advantage from competitors as well as sustainable development for the organization's long-term goals. As suc h, the report outlines the (1) contextual analysis of the business organization, (2) its promotional objectives and business positioning, (3) the organization's promotional strategies, (4) the promotional mix of the business, (5) the implementation plan, and (6) the evaluation and control of the its online marketing project.

Financial and non-financial implications of Winston Barkwiths proposal Essay Example for Free

Financial and non-financial implications of Winston Barkwiths proposal Essay Introduction: For my analysis I simplified normative investment process model (original source: Pike and Dobbins, 1986), which I would like to use to determine the future viability of the project plan put forward by Winston. The basic idea which underlies the model is that the process of capital investment can be considered to flow from strategic planning through to search for investment opportunities to meet that plan. The opportunities are screened and defined for the subsequent analysis by management. If the project is sanctioned then the investment is made, making sure that there are no cost overruns. Once a project has been commissioned and running for a time it is useful to assess whether it is meeting the expectation promised at the evaluation stage. Audit technique can be used at latter stages to ensure appropriate control. In order to evaluate Winstons proposal I used in depth qualitative cost-benefit analysis and also numerical techniques, such as cash flow forecast and payback (see Appendix 1). Main body of the report: 1) Strategic plan. Strategic plan of the North West Trust for the Protection of Wildlife is very well reflected in the aims of that organisation, which state the following: h to encourage farming practices in the region which will not endanger local animal life; h to enable the regions residents to enjoy the local countryside; h to educate the regions young people on how to look after and enjoy the local countryside and wildlife. 2) Search, Screen and definition of investment opportunities. There are two projects put forward before the committee. One of which is the proposal made by the newly elected chairman of the committee, which involves reorganising Moult Hall property into quad biking course. On the other hand, there is a proposal made by Jonathan and Ingrid, who are senior members of the committee. Their idea is to restructure Moult Hall. This would allow young and disadvantaged members of society access to the property. 3) Evaluation of investment opportunities. In this section of my work I would like to concentrate on the cost-benefit analysis of Winston Barkwith project, because it is one which is most contradictory to organizational aims and raises most concern among the members of the Trusts committee. I mentioned the word contradictory because according to the opinion of many leading financists capital investment decisions should allocate resources within the organisation to offer the best potential for meeting its objectives. Benefits: As understood by me, the idea of financing profit oriented recreational facility is a relatively new one for the organisation. Therefore, the estimates of future profits and cash flows cant be made using the past experience as a guide. Consequently, form financial point of view they are going to be subjects to greater risk by being the product of forecasts and estimates. The riskier the project the more return the company is likely to require. In the case of Winstons proposal we can consider the venture as a diversification, which is usually associated with required return of at least 30%. Although no discount factors are given, the nominal figures predicting amazing cash inflow, which can be used to finance other projects. Use of money from the venture could give the organisation opportunity to help more people than they currently do. Dramatic increase in the capital inflow may  give the Trust prospect to achieve much wider objectives than its original ones, e.g. go nation-wide, create or support government lobby, international ventures, etc. There are other, mainly non-financial, advantages of the proposal as well, such as possible boost to the local economy. Organising of quad biking courses will create money inflow into the local economy, which will be magnified by the positive multiplier effect with the end result being increase in wealth for the local community. Let me demonstrate, employees and sub-contractors paid by the owners of Moult Hall are likely to be spending significant proportion of their incomes in the nearby area, which in turn means increases in revenue for the local businesses. Increase in revenue for businesses is likely to result in greater variety, create jobs and allow for more taxes to be collected by the local council, which than can be spend on such public programmes as support of elderly and disadvantaged members of the local community. Another benefit to the local economy which is likely to occur is an improvement in infrastructure. Improved infrastructure should breathe life into the local community; make Moult Halls and the Trusts facilities more accessible. By accepting Winstons project the Trust could gain invaluable City contacts. If the situation arises the Trust is likely to be in a better position to raise additional funds. Also, the customer segment the proposal is aiming for are extremely wealthy individuals, they are CEOs (Chief Executive Officer) of large corporations. By cleverly promoting itself the Trust can attract some very influential beneficiaries or even become sponsored by one of the companies. It is not an unrealistic thought, since in the UK many companies which finance charitable organisations often get tax breaks from the government. To add more weight to my arguments in favour of Winston Barkwith proposal I would like to bring forward idea which belongs to one of the leading economic thinkers of the modern era. Milton Friedman of University of  Chicago holds the view that all businesses should use the resources available to them as efficiently as possible. Friedman argues that making the highest possible profit creates maximum possible wealth to the benefit of the whole society. Costs: A good starting point would be the issue of finance. It may be difficult to find finance capital for such a risky venture. It is unlikely that the Trust will have extra four hundred thousands to spend on the project with such a degree of risk. It is a new to the organisation business, there is a high chance of failure. Few of the possible reasons can be overstated or unrealistic customer figures; it may be illegal to destroy woodlands in the area. Also, the Trust, more likely than not, will have to apply for the planning permission for the stable conversion and the petrol tank installation, etc. To continue I would like to remind that organizational aims are the long-term intentions of the organisation to develop in a certain way. Their purpose is to create a common vision which everyone in the organisation should work towards achieving. They use the language intended to motivate within the firm and to convince those outside it of the companys sincerity and commitment. By accepting Winstons proposal the Trust will be acting against its stated aims. If the Trust will decide in favour of quad biking facility it will have serious detrimental effect on the local wildlife and farming practices. It will be especially harmful for the re-introduction of red kites project, which is supported by the Trust. An organisations aims should establish which stakeholder needs will be identified and considered when strategic policy is developed. Balancing the interests of stakeholders can be extremely difficult, if the aims of some of these groups conflict. The decision to continue with Winstons proposal would undermine interests of existing stakeholders of the business, people who donated their money for the Trust to accomplish its organisational objectives. The trust is a charitable organisation. Its ethical behaviour is its unique selling point (USP). It will be really difficult to continue its fund raising activities if its existing beneficiaries will be thinking that their money invested into some profitable business ventures. On the finance side the organisation may loose more than it gains, since it is currently receiving eight hundred thousands from donations only. Bad publicity may outset revenue from the project (800k vs. 750k). The committee consists of people who look like they have strong ethical values. Introduction of unethical policy, which Winstons proposal is, can create divisions within the organisation. One can even argue that by accepting the project the committee members would act in direct contradiction to morals which motivated the founder of the Wildlife Trust Doreen Barkwith. Conclusion: To a large extent but not entirely the proposal made by Jonathan and Ingrid is a better option for the organisations long-term growth and objectives. However, the Winstons proposal no doubt is a more financially sound one. Nevertheless, one needs to remember that ethics are the moral principles that should underpin decision-making. An ethical decision means doing what is morally right; it is not a matter of scientifically calculating costs and benefits. A decision made on ethical grounds might reject the most profitable solution in favour of one of greater benefit to society as well the firm. On the other hand, we all have different world views and different interpretations of what is beneficial for society. Therefore, I would suggest a more democratic approach to the decision making or find a human solution, such as to use less noisy vehicles, go with a different proposal or even building indoor track course.

From the Perspective of the Spouse :: Neurology Medical Health Essays

From the Perspective of the Spouse The cerebellum is the main part of the brain where primary motor functions take place, so lesions in this area of the brain are extremely serious. It is located at the bottom rear of the head just above the brainstem (see picture 1). Although the cerebellum looks small it contains nearly 50% of all of the neurons in the brain, and the cerebellum handles nearly 200 million inputs. The cerebellum is involved in computing movements, the measurement of time, directing attention and many other motor and cognitive functions. The cerebellum is an essential part of the brain and a lesion to the brain can cause severe problems (wikipedia.org). I have recently noticed my husband eliciting odd behavior, he recently has had difficulty moving, he seams to have a hesitation or a slight tremor before attempting to make a movement. A good example was when my husband began to walk over to the bathroom he hesitated and had difficulty reaching for the bathroom door. I also noticed another odd behavior of my husband elicited when he began to reach for his coffee cup and he used an excessive amount of force and instead of grabbing his coffee cup he knocked it clear across the room. After noticing this odd behavior, I took my husband to see a doctor who referred us to a neurologist, who informed us of a lesion that had occurred in my husbands cerebellum(wikipedia.org). The cerebellum is key in motor coordination and lesions to the cerebellum cause difficulty in performing such tasks. An issue that the spouse needs to realize is that their partner may have language problems, which may cause them to become frustrated when attempting to say a particular sentence it takes them several attempts, so you need to be patient. Some people with these lesions only have poor verbal intelligence and problems with complex language tasks. While some other patients also exhibit auditory comprehension problems, such as difficulty reading and writing. Another issue that concerns cerebral lesions can be problems associated with the storage of information, which is another issue the spouse needs to be concerned with because they may need to verbally remind their significant other several times about simply tasks (Schmidt).

Operating Systems on the Internet Pos/355

Operating Systems on the Internet An online operating system is an operating system that is run online. The online operating system runs on a server that is on the Web. According to the web site, www. thefreedictionary. com (2003) the definition of an operating system is, â€Å"Software designed to control the hardware of a specific data-processing system in order to allow users and application programs to make use of it. † This applies to the online operating system, except that the operating system is available, online. There are many different operating systems n the internet that provide users the ability to access their data from anywhere in the world. An online operating system is also known as a Web operating system or Web OS. It is similar to a regular operating system but it is provided on the internet and allows users to access it from any Web browser. The are many different operating systems available on the internet, here are just a few; ICLOUD, GLIDE OS 3. 0, G. H O. ST, JOLICLOUD, and EYEOS. Many of the Web OS’s mentioned above provide the same type of benefits as an operating system, but it is done on the Web. For instance, the ICLOUD, created by Apple Inc. provides online file system and 50GB of online storage. According to the article written by Macworld Staff (2011), â€Å"In short, iCloud is a catchall phrase that covers Apple’s entire suite of wireless sync and backup services, which aim to keep you device-both iOS, and desktop computers running OS X Lion, Windows Vista, or Windows 7-on the same page, no matter which one you’re using at any given moment. † The iCloud also provides direct access to the user iCloud from Windows Explorer. The Glide OS 3. 0 provides 10GB of online virtual disk space, office tools, Web site creators and file sharing. G. ho. t which stands for Global hosted operating system provides almost the same features as a physical desktop computer, but online. The users can use file storage , sharing, and collaboration. The Jolicloud is used for net books and compatible with Linux, Windows, and AIR. eyeOS is a cloud computing Web desktop that is used by one user or an organization. The account can be created on the eyeOS server and performs as a platform for web application. This is just a small example of the types of WebOS that is available online. Some of these online operating systems can function just like a personal computer operating system.They provide the user the opportunity to store information on an online hard disk, create file management, use of utilities, saving and retrieving documents, and they are accessible where ever a company or individual can access the web. This makes it mobile and a great feature for those that rely on their portable devices, especially phones. On the go operating systems that are accessible on any device that supports Web browsing, what a great idea. Now, individuals can store their documents, pictures, music, and photos online , without having to use any storage space on their individual computers, work computers, laptops, or work computer’s.Individuals and companies can also use their mobile devices and hook them up to printers or other computers. They can also sync their information via Wi-Fi or through Bluetooth, to their computers or portable devices. References Macworld. (2011, June 8). iCloud: what you need to know. Retrieved from http://www. macworld. com/article/1160380/icloud_what_you_need_to_know. html The American Heritage ® Dictionary of the English Language, Fourth Edition.. (2003). Operating System. Retrieved from http://www. thefreedictionary. com/operating+system

Keat’s & Longfellow Analysis

Jasmine Carter Mr. Gillet A. P. Literature September 20, 2012 Keats and Longfellow Both Keats and Longfellow were poets during the Romantic period. The two compose poems in which they reflect on their inability to live up to their creative potential and the idea that death could intervene at any moment. Longfellow is disappointed in his failures and sees comfort in the past rather than an uncertain future. Moreover, Keats fears he won’t accomplish all that he wants, but sees possibility and realizes his grievous goals won’t be important after death.While Longfellow’s tone is fearful, Keats’ is appreciative and hopeful about what life has to offer right now. In both poems, the poets use the literary devices parallelism and symbolism, to depict their particular situation in their own lives, while also using diction with characteristics of romantic poetry, reflecting their time period. The two poets of â€Å"When I Have Fears† and â€Å"Mezzo Camminâ €  tell their fear of not attaining what they want in life through the use of parallelism. Keats uses parallelism by starting his first quatrain, as well as the other two, with the word â€Å"when†, conveying that time is moving forward in his life.The use of this word also delivers the idea Keats’s youthfulness during the time he wrote this poem, and illustrates his fear of not showing others his writing potential before he is â€Å"[ceased to be]†. Longfellow uses parallelism in line 9, telling readers he’s â€Å"halfway up the hill† and that he only â€Å"[sees] the past†. The use of this parallelism depicts his older age and his views on the little time he has left to accomplish something major. Both Keats and Longfellow bring forth their ages to get their readers to realize there is not much time left in life, and they must make a choice to do something worthwhile before it is too late.The second sections of the two poems draw attent ion to the differences in each situation. The two poets use symbolism of something dark; Keats using the symbol of â€Å"the night’s starred face†, while Longfellow uses the symbol of â€Å"a city in the twilight dim and vast†. Both symbols are used to convey that darkness is equivalent to future’s mysteries. The difference in this is that Keats has a positive outlook on the mysteries his future holds, whereas Longfellow finds comfort in his past and fear in his uncertain future.Longfellow’s fears have stopped him from accomplishing greatness all together, in something such as â€Å"[building] some tower of song†. On the other hand, Keats has taken full advantage of the time he’s had and is only slightly frightened that he does not have time to achieve his greatness. Poets in the romantic period felt strongly that literature and nature had the effect to move people. Keats and Longfellow utilize diction characteristics of their romanti c style of poetry. In the couplet of â€Å"Mezzo Cammin†, Longfellow declares he â€Å"[hears an autumnal blast above him]†, referring to the way nature makes him feel.In this case, nature moves him in a negative way; conveying his old age, sickness and, most commonly, the death in which he believes is only getting closer. Although it is not used in Keats’ couplet, he uses the word â€Å"behold† to depict that he sees greatness in his writing and how it would move him, in a positive way, if he accomplished his goal of being a famous poet. In the couplet of â€Å"When I Have Fears†, we see that Keats believe without beholding greatness, he will be moved in a negative way, (i. e. â€Å"nothingness†).In both poems â€Å"When I Have Fears† and â€Å"Mezzo Cammin†, the poets use the poetic devises parallelism, symbolism and diction with hints of romantic style, to reveal the theme that death only comes closer, but what you do in the time you have left is strictly your choice. The two sonnets, written during the Romantic period, bring forth that outlooks on life can be both negative and positive. They convey the idea that no matter what age you are, there is always some feeling of the fear of death in all of us.

Confucius and Family Relationshiops

Confucius and Family Relationshiops Free Online Research Papers To Confucius family relationships are more important than any other relationship a human being could have. The way someone treated a family member affected whether they would be viewed as truly human or not. To Confucius it was all a matter of respecting your elders. His most important relationship is between the father and the eldest son. In his opinion â€Å"it is the hinge of civilization†. To Confucius the father must love and care for his son and is responsible for his welfare. On the other hand though the son must respect and obey his father and see to his welfare as well. If the father were to neglect his son or the son were to not respect his father they would not be considered truly human because they were not following their natural way or duty in life. Along with the father son relationship Confucius had 4 more important relationships, which were also all based on respect towards your superior. Number two was the husband and wife relationship where the husband must treat his wife fairly and the wife must respect and obey her husband. Number 3 was the elder brother and younger brother relationship in which the elder brother must take care of his younger brother and in return the younger brother must give respect to his older brother. Confucius’s fourth relationship was that of the ruler and the subject. In this case the ruler had to watch out and care for his subjects while they had to respect, obey, and be loyal to the ruler. His last relationship was that of an elder and younger in general where a younger person must respect their elders and the elders must be kind to those younger than them. These five relationships are all written together in what is known as the doctrine of the Five Relationships. They all are based on g ood character and following what is expected of you. To Confucius if you deviate from what is expected of you, you are deemed to not have good character and not be truly human. Confucius also believed that no matter how big the family or society that if everyone were to follow and obey their roles that everyone in that particular family and/or society would be harmonious. By a society being harmonious Confucius thought it would lead to people from other societies coming over to join a better society which would lead to a more populated society that would lead to more loyal subjects to the ruler eventually leading to a better army incase one was needed to defend against an invasion. But just as quickly as it could build up, I believe it could fall just as easily. I personally do not think this could ever work in a family or society. I think that if this system depended on everyone to follow the way they are told to be and a few people decided not to, that it would crumble the whole system. By a few people who decide not to do what is expected of them could set off a chain reaction that could eventually lead its way all the up to the top or all the way down to the bottom depending on where it started. To me it seems like a domino affect, if one person decides to deviate from what is expected of them then it may cause one or two others to deviate which may each cause another one or two people to do the same. If this did happen it could bring down the entire society as a whole and allow it to be open for takeover by a neighboring state. Research Papers on Confucius and Family RelationshiopsComparison: Letter from Birmingham and CritoThe Relationship Between Delinquency and Drug Use19 Century Society: A Deeply Divided EraAssess the importance of Nationalism 1815-1850 EuropeHonest Iagos Truth through DeceptionWhere Wild and West MeetBringing Democracy to AfricaInfluences of Socio-Economic Status of Married MalesCapital PunishmentEffects of Television Violence on Children

How Social Networking Sites Help Employers to Communicate Effectively Essay

How Social Networking Sites Help Employers to Communicate Effectively with Employees - Essay Example This phenomenon of communication through social networks has a greater impact in workplaces. This is because it has presented an opportunity for employers and employees to engage in their workplace under collective basis. FaceBook, Twitter, MySpace and LinkedIn are the four major social networking sites that are enhancing communication across the world. Effective communication using social media within workplaces is mainly reinforced by their ability to reach instantaneously to a vast number of people in an organization. It has also laid a platform that allows two way communications through instant messaging available in the chat rooms. In addition, effective communication has also been enhanced in the workplaces among employers and employees due to their easy accessibility and usability. This is because in the current world social networking sites are readily available to everyone who is able to use a smart phone or a computer. These factors have enhanced higher adoption of social s ites masking them the fundamental part of organizations every day’s life. This paper work focuses on how social networking sites help employers communicate more effectively with employees in order to enhance higher productivity and other added values at workplaces. Communication power of social networking sites in workplaces Internet and social networking media have greatly contributed to fundamental changes concerning ways in which people interact in the business world and other private spheres. Companies and other corporate organization across the world have played a catch-up in order to understand ways of harnessing the emerging technologies for better management. Employers in various organizations have responded to the rising technology in the modern world to facilitate relationships with their employees through social media. Various online communication channels such as emails and other instant messaging have changed efficiency and nature of communication processes in bu sinesses and other organizations. This is by maintaining relationships among working colleagues in order to enhance their primary roles. Since it is difficult for employers to contact all employees in their business organizations, social networking sites have provided an opportunity for them to have quicker and faster communication (Jue, Marr, & Kassotakis, 2009). In case of issues that need instant attention, employers are always in a position to send the messages through social networks such as MySpace and LinkedIn to their employees. This enables information to reach all employees within a short time making them to have quick reaction and decision toward what the employer require them to do. This has facilitated better collaboration of all subordinate workers and their employer in work places. Collaboration has greatly transformed work outputs in businesses and other organization due to effective communication between managers and their employees through networks that promote tea mwork (Kaupins, 2011). Frequent communication between employers and employees has also allowed everybody to contribute in enhancing better performance of organizations. This is because communication allows every subordinate member in an organization to grow together in a team. In addition, it has also been noted that most of the employees are young generation who are always determined to use social networking

Essay Example | Topics and Well Written Essays - 2000 words - 10

Essay Example These packages can be modified to play a particular accounting functionality such as payroll processing. Because of the modification specializes the software to one particular function, using such an application package becomes highly manageable and easy to use. As such as, most organizations prefer the highly manageable and user friendly database packages which are gradually outgrowing the use of accounting packages (Siegel & Shim, 2000: pp305-307). Both the accounting and database packages make the work of an accountant quite easy and smooth. It has even been cited that such application packages can be used by a person who is not an accountant. In a way, this aspect of the application packages being able to be used by non-accountants threatens the tenure of the accountant and reduces him/her to any other employee. Initially, before these packages gained usage, the accountant was respected for the work done but now with the applications in the market, worse still the fact that can b e used by anyone with little or no accounting knowledge, has underscored the importance and services of accountants. This fact also threatens the accuracy of accounting records because if an accountant notices an error he will be able to rectify it. This paper seeks to highlight how the ready availability of database packages has rendered the accounting package obsolete and diminished the role of the accountant. As intimated earlier, Accounting package or software is basically application software which is able to record, process and account transactions within any accounting scenario such as receivable accounts, payable accounts or even payroll. Accounting software characteristically made up of various modules. These modules are basically a section of software which handles a particular function in accounting. The most common modules include but are not limited to: 5 Debt Collection— Sometimes

Consumer Law in United Kingdom Essay Example | Topics and Well Written Essays - 3250 words

Consumer Law in United Kingdom - Essay Example The paper tells that very many companies today use awkward tactics to make sales. These range from closing down sales that they let to run for as long as possible, to the special offers that do not really exist. Nonetheless, some of the offers they usually make are quite genuine. However, the way the sales are made to the customers usually leaves the customers perplexed and wondering what the salespersons are aiming. A sales man or woman may stay for very long, up to hours waiting for a customer or client to make a subscription and then go ahead to tell the customer that his or her income depends on the client paying up. No sound for alarm, though, because ever since 26th may 2008, laws have been put in place with the aim of militating against such practices. Consumer protection from unfair trading regulations 2008 (CPRs) have made it possible for the protection of consumers from exploitation, and unfair treatment through misleading omissions, misleading actions, or other aggressive practices that businesspersons engage in. Misleading actions according to the consumer protection regulations are such practices such as marketing or advertising goods that do not really exist in the first place. Businesspersons also offer also usually make advertisements of items that they do not really have enough of in their stock. This means they create excess demand for the little goods they have in their stock. This practice of advertising a commodity with no aim of meeting its demand is a misleading action on the part of the traders and sales persons. The consumer protection regulations also prohibit traders from lying about the goods they have, or marketing them to consumers as another product, in order to gain credibility. In any case, a trader has signed a code of practice, he or she should stand by it and obey it to the later, failing to do so; failing to follow the code of practice may result for charges on the grounds of breach of the Consumer Protection regulations (Wo odroffe 82). Misleading omissions on the other hand, applies to the act of traders being very economical with the truth about their products, or deliberately leaving out information that customers need in order to make decisions that are well informed. Under these consumer protection regulations, it is the responsibility of the traders to make sure information about the products they sell reaches the consumers and customers at the right time. Timeliness is important in business. This ensures that information gets to consumers when they really need it; and not very late, that they can no longer use the information (Sealy 54). The aggressive practices are the sales tactics that really influence the process of decision making of consumers and customers in general. ThiAQAs means that the traders who ‘force customers’ to make decisions through threatening behavior, and do not give consumers breathing space, will be, under the regulations of consumer protection, committing an offence. In practicing these consumer protection regulations on traders, it is not just enough to demonstrate the deed. The accuser has to show that the consumer’s decision was indeed, influenced by the practice the trader is guilty of doing. The new rules set out by the United Kingdom to govern consumer protection against traders who are rogue came into effect in 2008. For the first time in the history of the United Kingdom, traders will not be allowed to trade unfairly to their customers. This does not mean that they will be restricted from making their own profits as they would; they are only required to follow the guidelines stipulated by the consumer

Mom says Patriot Act stripped son of due process, dated April 29, 2009 Research Paper

Mom says Patriot Act stripped son of due process, dated April 29, 2009 - Research Paper Example Admittedly, there are various powers given to the Federal agents under the Patriot Act. Firstly, they have the right to conduct surveillance and searches even without any probable cause to suspect criminal activity. Moreover, it is allowed to conduct searches without giving prior notice. Another serious issue is that after conducting electronic search or wiretapping, it is possible for the federal agents to secretly arrest a person and divulge no information to the family. Moreover, as McNeill (2011) points out, the Act allows federal agents to keep the matter away from media and attorney for as long as charges are not brought. That means a person who is suspected of terrorist activity may lose all the rights as a citizen. Evidently, the case is interpreted to be Patriot Act case because of the nature of the case. First of all, it was a bomb threat and the medium was internet calls. It is the Patriot Act that gave federal agents the right to search electronic communication, and arres t and retain people without disclosing the matter. In the case of Ashton Lundeby, the federal agents allegedly gave no information to the family or media. Moreover, there was no legal representation allowed. Thus, the case is interpreted as a Patriot Act case. ... For example, if the situation involves a bomb threat by a student against a school, the case is supposed to be deferred to the State or local authorities. Furthermore, it is pointed out that investigations as provided under Section 844(e) do not need to be initiated if a pattern or plan for the offense does not exist. Thus, it becomes evident that the case does not need to be treated under Patriot Act. Evidently, any law like the Patriot Act will have a very negative impact on the quality of civil rights in a nation like America. This is so because the Patriot Act has provided the federal agents the right to look into the private lives of people and listen to everything they communicate. Moreover, it is seen that instead of addressing real terrorism, this new step has touched every sphere of life and protest, and affected areas like freedom of association, freedom of information, freedom of speech, right to legal representation, freedom from unreasonable searches, right to a public t rial, and right to liberty. However, the problem with the new step, according to SNR Denton report (n.d.), is that the government has not so far proved that these initiatives are useful in preventing terrorism. Admittedly, it is not possible to counter terrorism without introducing stringent laws. Secondly, though the search by federal agencies intrude privacy, it is better to have ones privacy taken away by the government than by terrorists. Moreover, as Brawley and Perekrestov (n.d.) argue, only those who communicate something illegal need to fear the close monitoring by federal agencies. For others, it offers added sense of security and belonging. However, the present problem with the

Urban Regeneration Of The Melbourne Docklands Area Environmental Sciences Essay

Urban Regeneration Of The Melbourne Docklands Area Environmental Sciences Essay It can be a challenge to introduce sustainable mixed-use infill development elements into existing cities because of the density issue. Since the attitude of communities of the public is that; high densities contribute to crime (Dekle and Mofson 1997) While plans are created for the redevelopment of urban centres and former industrial areas in Australia (VicUrban 2006) and around the world, many existing cities, struggle with environmental, and economic problems, shattered urban areas, as well as present of public health social problems of inequality. Sustainability measures can be included as a key part of any infill strategy. to improve social equity (HSP and PIA 2009) The demand for new homes in Melbourne is unsatisfied as elsewhere around Australia. Redeveloping brown-fields to meet part of this demand can add valuable benefits other than meeting the need for homes within the city (Melbourne 2007). It can add to any city vitality, also it can reduce the need to develop  ¿Ã‚ ½green-fields ¿Ã‚ ½ sites. As well as closeness of homes near to centres of activity encourages use of public transport, walking and cycling in addition to reduces the dependency on private cars. (HSP and PIA 2009) Measures of diversity in the SD plan have to taken into concidiration needs are best met by ensuring that an appropriate range of small, medium and large family homes is available. So the market will not over supply of small homes and a shortage of  ¿Ã‚ ½lifetime ¿Ã‚ ½ homes The recent growth of urban brown-field redevelopment and greenfield initiatives is a positive indicator of the redirected priorities of the public and private sectors to re The following case study reveals how the inclusion of sustainable growth in a large-scale urban redevelopment can strengthen a shattered urban area and create an efficient functional and iconic ESD Case Study: Urban renewal of Melbourne Docklands, Australia Pre-conditions leading to infill development: The Docklands Area it is located on Victoria Harbor in South Australia (SA) in the heart of Melbourne city; situated nearby the Yarra River and directly southwest of the Melbourne central business area (DSE 2005). Since 1970 to 1990s the Docklands Area was a major source of pollution to the harbor neighbourhood in Melbourne city due to past industrial activities (DSE 2005) because of that the area has endure from disinvestment. However, the need for quayside areas in developed countries in the 1980 including Australia has reduced due to globalization; Shipping, heavy industry and manufacturing has been repositioned to developing nations such as China (Dekle and Mofson 1997). One of the difficulties to redevelop in Docklands was; land contamination, since most of it has been used for industrial activities for years (Commonwealth 2009). The Docklands area needed major design involvement to renew the vacant land as well as clean up the nearby stream (REF). Ecologically Sustainable Development (ESD): Melbourne Docklands In the recent peak oil era and the promote trend of globalisation and sustainability, it was apparently predictable that Melbourne CBD and Docklands area would be converted from heavy industry and shipping activities to a high-rise residential and light commercial areas (VicUrban 2006). In addition to the value of real estates in Australian cities, as in Europe increases; by means of closeness to both the central business quarter and waterfront (REA 2010) While Docklands land is state-owned, it has been developed in partnership between the government and the private sector with national and international developers. (VicUrban 2010a). Docklands redevelopment is one of largest Brown-field urban renewal projects in Australia (Commonwealth 2009). As shown in map below Docklands redevelopment is a 200-acre Brown-Field development (VicUrban 2010a) The Docklands redevelopment began in 1989 with the intention of setting a worldwide precedent to incorporate all aspects of sustainability; social, cultural, economic, and environmental (VicUrban 2006) There are eight ESD principles for Melbourne Docklands as indicated in the ESD Guide 2006: 1. Conserve and protect natural resources 2. Create long-term value 3. Maximise precinct opportunities 4. Balance economic, social and environmental outcomes 5. Set standards, requirements and benchmarks, and continually review 6. Develop a collaborative approach, and capture and communicate knowledge 7. Promote alternative transport opportunities 8. Create a healthy urban environment In 2004 the PIA Victoria Division has awarded the Docklands Development with Planning Excellence in the Community Based Planning Category and Planning for Health and Wellbeing (PIA 2004) The (VicUrban) Victorian Governments sustainable urban development agency has entered the award through a strategic plan that has engaged extensive research and consultation with local residence of Docklands community, local government and developers to deliver; public services and social sustainability at Melbourne Docklands.  ¿Ã‚ ½Place and Community: Implementing Sustainable Communities at Melbourne Docklands 2004-2020 ¿Ã‚ ½ plan (VicUrban 2004) Source: (Melbourne 2010) VicUrban Plan for community wellbeing identifies facilities, superiority of service and presents an on-going monitoring program that keep an eye on execution of the plan (VicUrban 2004). This Practical fresh approach is driven from innovative service organizations to deliver the needs of the existing and future community of Melbourne. The plan has advertise itself as  ¿Ã‚ ½healthy and active Docklands ¿Ã‚ ½ by focusing on variety of strategies and services intended to endorse diversity of community, its development and inhabitants wellbeing as well as workers and visitors (PIA 2004). In addition, the plan aims to create alternative active modes of transportation; such as walking and cycling, road safety (VicUrban 2004). As it is predicted by the Department of Sustainability and Environment in Victoria (DES); in 2030 population of Melbourne will grow by one million people (DSE 2005) as a result the need to redevelop or regenerate more of existing brown-fields sites in inner city is essential to achieve goals of sustainable environment, urban amenity and community development (PIA 2004). This approach has been adopted by Victoria government and VicUrban to change the face of Melbourne traditional CBD and to improve waterfront of the city by creating more compact with higher density developments that is easy to be serviced in a sustainable way. The plan is to create  ¿Ã‚ ½development that meets the needs of current generations without compromising the ability for future generations to meet their own needs ¿Ã‚ ½ (WCED, et al. 1987) pp1 To Achieve a Sustainable Developments (SD) in Docklands that meets present and future needs the plan focuses and balance between three aspects or the  ¿Ã‚ ½three bottom lines ¿Ã‚ ½ Environment, Social (Equity) and Economy (Gilbert et al., 1996). As shown in table below according with state of Victoria strategy population projections of Docklands it is estimated to increase from 6,000 residents in 2009 to 17,000 by 2020 (VicUrban 2010a) Population Start 2009 End 2009 2015 2020 Residents 6,000 6,500 11,000 17,000 Workers 12,000 19,000 30,000 40,000 Visitors 8 million p.a. 10 million p.a. 13 million p.a 20 million p.a. Development investment $5.5 billion $6 billion $9 billion $12 billion TABLE 1: DOCKLANDS POPULATION PROJECTIONS, Source: (VicUrban 2010a) While Docklands land is state-owned, it has been developed in partnership between the government and the private sector with national and international developers. (VicUrban 2010a). Docklands is one of largest Brown-field urban renewal projects in Australia (Commonwealth 2009). It is a mixed-use development includes eight precincts as shown in table XXX late 2009 $6 billion of development is either completed or under construction with a final development value of $12 billion by 2020 that will create a wide variety of jobs for 40,000 people (VicUrban 2010a)

Korean Food Essay example -- Korea Culinary Culture Essays

Korean Food Korean food is unique. It’s known for its spicy flavor and the use of other seasonings to enhance the taste. Dishes are usually flavored with a combination of soy sauce, red pepper, green onion, bean paste, garlic, ginger, sesame, mustard, vinegar, and wine. The Korean peninsula is surrounded water on three sides, but connected to the Asian mainland. This environment contributes to the uniqueness of Korean cuisine. Seafood plays a very important role as do vegetables and livestock. Let’s examine three of the most common and famous types of Korean food. Kimchi is a very popular Korean dish. It is made by fermenting vegetables, usually cabbage and white radish, and seasoning them with red peppers and garlic. Kimchi is served with almost every Korean meal. Kimchi is a good source of vitamin C and fiber. Large quantities of Kimchi are usually made during the late fall or early winter during a time called kimchang. The vegetables are buried in large earthenware crocks to ferment it during the winter months. Kimchi has become famous worldwide and is very popular in...

Crooks monologue- Of mice and men Essay

I’m so tired, both physically and mentally, but I bet you, there aint no one in the whole world who could, I mean who would help me. All this because I’m black. Is that even fair? Is that even my fault? I’m just a man too, I’m just a man like any other man round here. We were all brought into this world in the same way, We all were once young free souls with a childhood, we all know what the difference between the good and the evil is. , So why? Why. That is the question that I have asked myself from the day when they took my family, from the day my family were.. Well, I already know the answer to that, however unfair it may seem. They’ve done this to us because they see us differently, they are all lazy people who can only be bothered to see what’s on the surface and not even attempt to dig deeper, and they are judgemental people whom the god has created. God, my family brought me up to trust, and to have faith and to look up to god. I remember, that night, When my mum was putting me to bed she said- You need to have someone to look up to , someone who you have faith in, someone who you think about, someone who you ask for help when you’re stuck and I want you to remember that that man is god. But now, I even find myself questioning myself about the existence of this Supreme Being who is meant to help, who is meant to make everything fair and good. If anything or anyone so supreme was there to watch upon us, then why am I having to suffer? I have done no sin, I could not choose my skin colour, And I defiantly cant change that, however much I want to do so. I’m not going to lie, In the past I hated myself too, for being black- Because of my colour, I’ve been isolated from society, I’ve been hurt, I’ve even been denied the chance to even hope for my American dream. All this because I’m black. But now I’ve realised that I’m just lucky to at least be living, to at least have a job, to at least have a bed to sleep on at night. You see, I work up at the ranch full of white guys, the boss made sure that my job was somewhat secured after the day when one of the horses kicked me in the back and crippled me. Although my back hurts like a bitch every second in every minute in every hour in every day I’m grateful for it. Without it, who knows where I would be now? Probably dead or left for the dead out in the streets. And let me tell you , the thought of that is way better than living in the ranch and being ignored by those white ranch workers. Well, I’m not always ignored, I mean last Christmas I actually was invited in to celebrate with them, they even gave me some whiskey,It was by far an amazing night for me, but then again anything’s better than spending Christmas alone in the dark with the horses. And one of the new guys even came into my room and actually gave me company for the first time in many many years. That guy’s name is Lennie small, There’s no dening that he’s a heck of a strong worker, a giant guy, but there’s also no dening that he’s one stupid bastard. I’m not even saying this for the meaness, it’s the truth, I mean when a white guy steps into a black guys room to keep him company there’s only two possible reasons as to why he would do so- Either he’s opened his eyes and seen beneath just the surface or because he’s a stupid bastard. In lennie’s case it was the second reason. At that time, I thought that it would be a laugh to take advantage of him, I couldn’t wait to get the feeling of being ble to torment someone, anyone. So I did. Sure as hell I did, I told him that George ain’t coming back for him, I filled his head with complexe ideas about George leaving him to fend for himself, It was pure pleasure, just watching him squirm, panick, be helpless. I let him have a little taste of what it was like to be me, to be alone. But stopped as soon as lennie started to talk back, I was damn scared, but who wouldn’t be scared of a huge, dumb guy who isn’t even aware of his own strength? Soon another white guy also came in,his name is candy, an old guy with one hand completely missing. This one hesitated more coming in my room than Lennie did, making me aware that his eyes were also one of them many eyes who could only be bothered to see what is on the surface. He told me that he would soon bust outa this place to get his own place with George and Lennie, so I told him straight up, that I’d seen to many guys with dreams similar to them and that I know that it would always only just stay a far away dream, nothing more. This was until they told me that they had the money for it. I was going to tell them about my dream and even ask them to let me stay with them, but that evil bitch came to my door at that exact moment, She heard a bit of talking from me about my dream. That bitch was curley’s wife, Curley’s the bosses son so its not like I could have talked back to her while she told me that I could never ever get my dream. She crushed me slowly with her words, but I was thankful for the wakeup call. If she hadn’t said thatI would have just built up false expectation for myself, that would soon be crushed. That’s just my life, Ablack guy with no chance in the white society. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE John Steinbeck section.